Segmentation

Segmentation

Diet Drink

Slam'd is a diet energy drink that is looking to overcome the norms of energy drinks and introduce a new technique to boost its consumers energy level. Slam'd has no calories, no sugar, and only 1 gram of carbohydrates. The market for this type of product is directed to young, active consumers who are often concerned about their health, weight and image. Buyers in this market are time pressured individuals who need an extra boost without having to worry about the negative effects of their energy drink. The competitors in this diet market are Red Bull, who introduced their Sugarfree product in 2003, as well as Monster Energy and Rockstar. Slam'd is set apart from these products because of it's powder form, which allows you to mix with water or any other choice liquid. Because of its flexibility, you are able to mix Slam'd with healthy, non-carbonated drinks, allowing a healthier lifestyle. Not only is Slam'd sugarfree, it also has is free of calories and free of carbs, leaving the consumer guilt free.

Non-Carbonated

Slam'd is a non-carbonated energy drink that has all of the characteristics and advantages of a carbonated beverage. A vast majority of energy drinks in the market are carbonated or at least "lightly carbonated." Drinks such as Amp, Monster Energy, 180 Energy, and Rockstar, all contain carbonation. This leaves a wide open field for the non-carbonated market. The competitors to Slam'd in this market are Atomic X, and Rumba Energy Juice From Hansen's, both released in February 2005. The distinction of non-carbonated drinks could be the future for all energy drinks.

Powder Form

The competition for Slam'd's powdered form is slim to none. Energy drinks are sold in cans or bottles. Since Slam'd is packaged as a powder in a small travel-size packet, it is great for consumers on the go. The consumer does not have to worry about making room for the product because it will fit virtually anywhere. It is convenient for consumers who are active, work hard all day, and party hard at night.

Positioning

Slam'd is marketed to the young, active consumer, who is health conscientious. Slam'd