Selling Concepts

Subject: Effective Writing (EL1010)

Topic: “Interpersonal Communication”.

Grade Awarded: Distinction

Lecturer’s Comments: Where you have not used the primary source you should indicate this e.g. Phillips in Francis 1992.

AREA CRITERIA COMMENTS

INTRODUCTION (10) • Subject matter and direction clearly shown and defined.

• Clear link to question Clear focus

CONTENT - BASIC (10) • Evidence of basic reading/data/understandings appropriate to topic. Base reading well understood. Clear definitions consistently used.

CONTENT - REACTION (10) • Evidence of personal reactions to basic ideas.

• Depth analysis of major ideas Very little personal reaction on example 3.

CRITICAL ANALYSIS (10) • Evidence of wider reading and critical analysis.

• Contributions and conclusions drawn. Excellent reading beyond the base set. Not a lot of critique through culture introduced.

PRESENTATION (10) • Correct grammar, punctuation and spelling.

• Acceptable and consistent referencing format.

• Reference list up to date and relevant.

• Originality, format and style.

• Development of a logical thesis clearly linked to the question asked. Well written with useful headings and coherent argument.

(Note: This sample is provided in the exact form it was submitted and corrections and comments made in the text by the lecturer are not included.)

To function effectively in today’s society people must communicate with one another. Yet for some individuals communication experiences are so unrewarding that they either consciously or unconsciously avoid situations where communication is required. (McCroskey & Richmond, 1979) The term вЂ?communication apprehension’ was coined by James McCroskey (1976a) and is defined as “an individual’s level of fear or anxiety associated with either real or anticipated communication with another person or persons” (McCroskey, 1984). In the last two decades communication apprehension and related constructs, such as reticence and unwillingness to communicate, have received extensive research and theoretical attention by scholars in communication and psychology. In 1984, Payne and Richmond listed over 1000 entries in a bibliography of publications and papers in this area (Payne & Richmond, 1984). Overwhelmingly the underlying theme of the articles has been the negative effects that these constructs can have on academic