Sensasionalism Case

ABSTRACT

Marhensia Christy (04120080030)

INFOTAINMENT AUDIENCE PERCEPTIONS OF PROMOTIONAL STRATEGIES THROUGH SENSASTIONALISM IN CELEBRITY (Case Study : Anang Hermansyah)"

( xviii+ 130 pages: 11 pictures; 64 tables; 6 attachments)

Keywords : Promotional Strategies, Sensationalism, Perceptions

Nowadays Infotainment usually filled by the celebrity news, and has lost its true meaning. Definition of Infotainment originally was information with entertainment format, now turned into a news of celebrity's life and not infrequently it becomes sensational, become the consumption of society, appear through all of mass media, and known by all of people.

On the other hand, infotainment is a secondary celebrity text that used by the celebrity to do their promotion. It is not uncommon to many celebrities use the sensationalism in infotainment as their promotional strategy.

This study wanted to see how the audiences' perception of the celebrity's promotion strategy through the sensationalism in infotainment. By using quantitative research, data collection was done by using literature and survey of 100 Jakarta's female respondents with the range 20-49 years old who was the audience of infotainment.

Data from the research processed using SPSS with the technical method of descriptive analysis, an the result are the perceptions of audience infotainment deiverse and in accordance with their perspective backgrounds, but viewed as a whole audience perceptions is in a neutral assessment.

References : 1980-2011