Single Feature Models of Decision

The Single-Feature model discussed in the text best described my “I don’t really care” clothing decision. When deciding on a clothing option on any day where my appearance does not seem to make a difference this is the most simple decision process. When I was choosing an outfit to wear for that day, I picked the most comfortable shirt and pants combination. Based on my personality it would not even have to match because I do not care what others think of me for the most part (“you cannot judge a book by it’s cover”). The Single-Feature model is used when the decision at hand is a minor one, like the day that I don’t care what I wear.

The Elimination by Aspects model discussed in the text best described my “I really do care” clothing decision. On a day when I would like to be respectful to my peers and to others in the area, I would have to decide on a more fitting outfit for that situation. Each clothing option would be evaluated and when it did not meet the criterion it would be removed from the decision process. For example, I work at an Oriental rug store in downtown Buffalo, NY. Each day I interact with customers so I must be presentable in order to ensure the highest level of customer satisfaction. I do not have to dress up because we do have to handle some dirty rugs on a daily basis but I wear a polo shirt with a collar and jeans. I would not want to wear a shirt that has offensive sayings or disturbing images on it when I am delivering a rug to someone’s house. By looking at the alternatives in my clothing choices I am able to see what is acceptable to wear to work and what is not.

My thinking between both of the different occasions was the same because each day I knew I had to put on clothes, we live in a society that is not fond of public nudity. All of the clothes in my wardrobe, for the most part, I like because I would not have them if I did not like them. When I attend a funeral I would wear a suit and tie, and I have a very nice suit that I like. I would not wear it if I would go to a rock show, where I knew it could get dirty and ruined when people could get sweat or worse on it. When deciding on the options of the suit, there are different alternatives to complement it, like a tie that matches the shirt. With the first occasion I don’t have to worry about “accessorizing”