Sodacious Marketing Mix Decisions
Essay by keshav1 • February 8, 2013 • Case Study • 372 Words (2 Pages) • 1,390 Views
4ps
Marketing mix decisions
The marketing mix mainly consists of 4p's named product, price, place and promotion. It is very important on the part of the company to make sure that these 4p's are well defined, so the company can proceed further with there marketing decisions.
Product
Sodacious will make sure that all its products have a suitable name and should match with the image and positioning of the company. The packaging of the products will be made attractive, so that the consumers are attracted towards it. Product quality will be high and maintained at the same level as other competitors. The product will be made available in different pack sizes such as 330ml, 600ml, 1.5l and 2l. Luxury bottles will also be available with high quality packaging for hotels.
Price
The company needs to focus the most on its price aspects, as it is very important in today's world to be a very sound company in order to be successful. Being a company, which provides more than just standard sodas, its prices will be a little high. The company will be able to justify its premium price by offering healthy and high quality beverages. Premium pricing wont face a problem in the Germany, as the buying power is high. For example Price of a 330ml bottle of Sodacious would cost approx 2.5 euros as compared to a coca cola or Pepsi bottle of the same size, which would cost 2 euros. This premium pricing is because of the health factor attached to product.
Place
Sodacious brands will be made available in all supermarkets, small grocery stores, restaurants, hotels, night clubs, airline catering etc. This will help the company to make presence in the market and gain share in the industry. All this will be possible, through a strong distribution channel. The product will be made available in all major cities such as berlin, Munich, Frankfurt, and Hamburg.
Promotion
The company will have different advertising campaigns for different age groups ranging between ( ), to attract them towards their product. The company will tie up with the German football association, to sponsor football teams, as its products are health related. The company will advertise
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