Starting a Clothing Line Business

Starting a Clothing Line Business

Apparel manufacturing is one of the most in-demand businesses today. Find out how to start and run a clothing business.

The First Step

Apparel manufacturing remains one of the most in-demand businesses today. According to the American Apparel and Footwear Association (http://www.americanapparel.org), apparel sales for 2000 reached $315 billion, representing a 90% growth from its 1990 levels.

Starting a clothing business is just like any other business: you need to have the resources to jumpstart your vision, skills and know-how in managing the business, and marketing savvy to promote the business. You must also have a business plan that will serve as your detailed guide that will walk you through your first couple of years in business. Having gone through the process of thinking through a plan for your business will enable you to always know what steps to take next.

However, there are a number of unique factors that a would-be apparel manufacturer needs to know about the clothing business. Small businesses face an increasing competition from big firms given their marketing muscles and economies of scale. In the United States, at least, the industry is reeling from a shrinking availability and high cost of skilled labor (hence, big companies can outsource the manufacturing of their apparel to contractors in developing countries).

There are also a growing number of small manufacturers that significantly tightens the competition. Plus, small companies need to have the resources to cope with the rapid changes in apparel trends and styles.

Despite these problems, a number of small businesses are able to overcome these difficulties, and even grow to become powerhouses in their segments. Here is a comprehensive guide to help you successfully start and run a clothing business. +

Starting a Clothing Line Business

Apparel manufacturing is one of the most in-demand businesses today. Find out how to start and run a clothing business.

The first step you must take is to determine what kind of clothes you want to manufacture. Ascertain if there is a market for your proposed product. You must be able to define your specialty, both in line and price category.

The market for clothes is as varied as the demographic segmentation of the population. Will your focus be based on gender (girls or boys; and women and/or men) or age (baby clothes or granny clothes)? Are you planning to create clothes for infants or apparel for large women? Do you intend to create apparel for pre-teens, career professionals, or school clothes? The market is so wide and varied.

You can design clothes for a specific niche market. You can venture to create apparel for sports enthusiasts and athletes. Even then, you still have to decide whether you will design golfing apparel, tennis outfits or swimwear. With the increasing popularity of yoga, yoga clothes are very hip nowadays.

The scope of your product line also needs to be considered. Are you planning on designing a full product line, separates or coordinates?

The type of distribution will also dictate the kinds of clothes you will offer. Note that where you sell your products will depend largely on who your customers are. Will you sell your clothes exclusively or will you use other distribution methods? Are you planning to sell your products exclusively in pricey boutiques or will you sell it in discount stores? Are you aiming for the middle-income market and mass-producing low-cost apparel? Your pricing will be an important factor that will dictate your marketing strategy.

You also need to consider your capacity and supplier deals that you can get. If you will offer clothes of limited quantity, will you be able to find sewing contractors who are willing to deal with small production orders? Or will the costs be too prohibitive for your operations? Also, will the fabric suppliers be willing to give you small cuts of the textiles you need?

Knowing Your Market

Once you have a clear idea as to what clothes to manufacture, your next step is to determine if there is a market for your product. Crucial to your start-up phase is the information about potential customers and your target market, as well as how you will reach them with your product.

There are two ways to go about this: (a) check with retail store buyers; and (b) talk with customers who will ultimately wear your clothes. These are the two sets of customers that you need to please; unless you intend to exclusively distribute your apparel and skip other distribution means from boutiques to department stores.

In your specialty field,