Subway Restaurants Swot
Essay by zerohour • January 22, 2013 • Case Study • 456 Words (2 Pages) • 1,349 Views
Strengths
Subway Restaurants is one of the leading submarine sandwich franchise based in the United States and having presence in more than seventy two countries having over 20,532 restaurants all over the world.
The company has been using some non traditional channels for making its network strong and the growth rate of the company has also been increasing year after year.
Subway has well established itself as a brand in the fast food industry and having brand recognition all over the world. Due to its great strategies the company has become the leading franchise in the United States in a very short period of time. The company has even positioned itself in places like hospitals, churches, schools and popular retail stores like Home Depot and Wal-Mart. This makes the start up cost of franchises low.
Subway is known to be a company that offer healthy subs sandwich that are preferred and much better as compared to food items offered by other fast-food chains like Sonic Drive and McDonald's. The company has partnered with the American Heart Association to add to its image further. The food menu of the Subway reflects the high demand of healthy and fresh food which is fast too.
The new decor of the company is another factor that gives a fresh feeling top the customers. Some of the recently introduced products reflect the healthy offering of the company.
The company also spend son the training of the Franchisee for its rapid start-up and success.
The marketing and promotional strategies adopted by the company are an example of the positive focus on demand, consumer preferences, trends, innovation and product leveraging. These further add to the strengths of the company.
The market share and the profits of the company that were due to sandwiches increased greatly as an effect to the decreased interest of the customer towards the chips and hamburgers due to increase awareness about healthy foods.
Weaknesses
The decoration and look of the franchises is said to be old an outdated. Another problem with franchises is that the satisfaction level of the customers is not the same across franchises and also some franchises perform very poor.
Service commitment is not consistent from store to store. This can be said to be related
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