Sugar Case

In reference to the recent newsletter by the leader of the Grow Slow Garden Group, the proposition to convert the area of "abandoned" land for a community garden is presented and communicated in an informative and friendly tone to local residents in an attempt to persuade and influence readers to accept and support the opinion of Grow Slow Garden Group. The newsletter is accompanied by two visuals, one poster and one bar chart aimed to providing supporting and irrefutable evidence.

The headline "getting our future back on the rails-slowly" is an attention grabbing headline and is aimed solely for the residents of the surrounding area. The word "rails" is purposefully used in reference to the previous use of the land for railway lines, and the phrase is meant to prompt a sense of positive change in the interest of all residents. The author opens the newsletter by invoking a sense of ownership of the decision, by providing a negative aspect of the current use of the land the author attempts to influence the reader to share his view of the land being used for a community garden instead of a place "good only for rats, snakes and those few anti-social citizens who dump rubbish illegally."

The fourth paragraph directly contrasts the community to the rest of the world, conjuring the reader to a sense of conformity and hinting that rejecting this proposal would mean not belonging or being "up to date with the rest of the world". Furthermore the author provides a rebuttal argument to the main restraining force of change, through the phrase "its amazing what we can achieve when we work together and support each other" the leader of the Grow Slow Garden Group provides optimism of the pessimistic views shared by some residents, and further more calls for community spirit and an optimistic approach meant to recruit the audience into the views of the author.