Swot Analysis for Fcuk
Essay by review • November 18, 2010 • Essay • 395 Words (2 Pages) • 3,944 Views
SWOT Analysis //
Company - French Connection (Fcuk)
Introduction
In this assignment I have created a SWOT analysis for the clothing company "French Connection". I have identified and discussed the strengths/weaknesses of the company, and examined the opportunities and threats it may face.
Strengths
French Connection is a very popular clothing company that produces trendy clothing at a competitive price, targeting young adults who are looking to buy smart clothing at a reasonable price.
French Connection has a global market with stores as far as Singapore, Hong Kong, Canada and Malaysia. It is a well-known brand that all young adults can identify. The brand holds a large share of the competitively priced clothing industry, with a large capital they are able to advertise and market the products on television, Internet and large billboards across the globe.
The company has a very good marketing strategy and invest a lot of money into that area. Advertisement of the brand and its products are made to look classy and appealing to young adults seeking to find quality clothing at a reasonable price.
To identify clearly the strengths of French Connection I have broken it down into bullet points.
* The company has a large share in the clothing market
* Has worldwide recognition through product being sold globally.
* Has enough capital to invest a lot of money in marketing the product in many different ways.
* Has a strong reputation for selling quality clothing at reasonable prices
* Reliable cash flow
* The company is big enough and able to cope with change in the market for example Style, pricing.
* Able to adventure into other markets relating to clothing (accessories, watches, perfume)
* Production is able to cope with customer demand.
* Market demand in all seasons
Weaknesses
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