Syllabus Mkt 421

Week Five: The Dynamic Environment of Marketing

Details Due Points

Objectives 5.1 Identify environmental factors that affect marketing decisions.

5.2 Explain the impact of technology on marketing.

5.3 Analyze the importance of social responsibility and ethics in marketing. 5/1

Reading Read Ch. 3 of Marketing Management.

Reading Read Ch. 13 of Marketing Management.

Reading Read Ch. 15 of Marketing: An Introduction.

Reading Read Ch. 16 of Marketing: An Introduction.

Reading Read this week's Electronic Reserve Readings.

Participation Participate in class discussion. 5/1 2

Team Log Prepare Team Log. 5/1 1

Team Evaluation Prepare Learning Team Evaluation 5/1 1

Learning Team

Weekly Reflection Discuss this week's objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your work fields for each team member.

Prepare a 350- to 7,00-word paper detailing the findings of your discussion and how the week's topics relate to each team member's field of work. This paper is to be separately identified as LT Reflection paper and included at the end of the team's weekly assignment paper. 5/1 2

Individual

Final Examination Click the link to the Final Examination on the student website available at the end of Week Four through the end of Week Five.

Complete the Final Examination. You are allowed one attempt to complete the examination, which is timed and must be completed in 3 hours. Results are auto graded and sent to your instructor. 5/1 15

Individual

Environmental Factors Paper Select an organization with which you are familiar that conducts both domestic and global marketing.

Write a 1,050- to 1,250-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization's marketing decisions:

* Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

* Examine the importance of demographics and physical infrastructure.

* Analyze the influence of cultural differences.

* Examine the importance of social responsibility and ethics versus legal obligations.

* Analyze the effect of political systems and the influence of international relations.

* Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.

* Explain the effect of technology.

* Post paper with COO verification

Format your paper consistent with APA guidelines. 5/1 10

Learning Team

Marketing Plan: Final Paper and Presentation Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper

Use the Marketing Plan Outline listed on the student website as a guide.

Detailed outline only!!

Write a 3,500- to 4,500-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Address the following information in your paper:

* Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.

* Develop an initial sales promotion schedule and advertising plan for the 1st year using 5% of your year 1 sales projection (this becomes your year 1 budget). This is a media plan for each of the 1st 12 months.

* Identify public relations opportunities for the product or service.

* Analyze the effect of channel management decisions on the marketing of your selected product or service.

* Identify appropriate distribution channels for your product or service.

* Identify 3 quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.(sales goal progress, market share gains, product availability goals, etc.)

* Show & Tell element....during your presentation, show the class a prototype or advertisement for your product/service.

Prepare a 15- to 20-minute oral presentation