Teleconferencing Case

Group collaboration made it easier to make decisions about presentation (organizing and creativity) budgeting, keyword utilization and account monitoring. Disadvantages-timeliness of some decisions were jeopardized because we obtained all group members' input (examples budgeting at the last minute. We were able to overcome this challenge by teleconferencing. During the pre campaign set up the group established a budget, but when adjustments needed to be made we started the campaign late because we needed to get everyone's input (during spring break). Monitoring and changes to the account became a challenge. The team was monitoring the account, but when changes needed to be made, we wanted the approval of the entire team, so some edits were not made as timely as we had hoped. We overcame this challenge by emailing the group early morning , then depending on the groups input made the necessary changes latter that evening.

Recommendations

Client Meeting Guidelines (establish a set weekly meeting time via conference call or skype with the clients to discuss weekly updates should be added to the initial meeting setting)What did we Learn???

Learning Objectives and Outcomes

Group/Client Dynamics Great opportunity to work as a group.

Group collaboration made it easier to make decisions about presentation (organizing and creativity) budgeting, keyword utilization and account monitoring. Disadvantages-timeliness of some decisions were jeopardized because we obtained all group members' input (examples budgeting at the last minute. We were able to overcome this challenge by teleconferencing. During the pre campaign set up the group established a budget, but when adjustments needed to be made we started the campaign late because we needed to get everyone's input (during spring break). Monitoring and changes to the account became a challenge. The team was monitoring the account, but when changes needed to be made, we wanted the approval of the entire team, so some edits were not made as timely as we had hoped. We overcame this challenge by emailing the group early morning , then depending on the groups input made the necessary changes latter that evening.

Recommendations

Client Meeting Guidelines (establish a set weekly meeting time via conference call or skype with the clients