The Effect of Professional Selling

The Effect of Professional Selling

Kimberly Landry

MKT/421

February 5, 2015

Prof. John Dewey

The Effect of Professional Selling

The iWatch is scheduled to make its’ grand appearance in April 2015. With much success to be expected, the marketing of the product is the key to the anticipated success. There are many different types of selling techniques that can be used to market and sell the iWatch. Apple must have a keen sense of the competitors that are on radar to replicate this product. To stay a step ahead of the game and compete in such a tough market, the professional selling technique must be used to appeal to the consumers. With Apple being one of the most highly recognized brands in the industry, they must consider the effect professional selling may have on the iWatch.

        Employees are the main experts that will distribute the professional selling and help raise knowledge to the consumers and others seeking to obtain more information about this product. Professional selling include possessing the knowledge of the product, the appearance of the sales person, the attitude and customer service the employees are providing, and the communication skills the sellers have. Consumers tend to buy more when they have a personal interaction with the employee selling the brand being promoted. They relate to the sight, feel, touch, and learning first-hand how the product works. Apple has been branded for its’ award winning customer service. When you walk into an Apple store you are greeted with a smile and presence is recognized. Knowing that you are important and acknowledged as a customer has already won half the battle. Closing the deal and getting the anticipated consumers to purchase the iWatch is by having knowledge on what is being present as well as being able to effectively communicate. Listening to what the consumer’s needs and wants are in a product help sellers relate those needs and desires back to the product and show how those can and will be met by purchasing the product.

Successful sales people create value by quality relationships, identifying customer needs, and presenting best solutions. They will also understand the Marketing Concept in order to achieve organizational goals that depend on knowing the needs and wants of target markets and delivering the desired products (2014).

To obtain long term and continues success, Apple must maintain the professional selling technique to promote the iWatch. With the continued use of the proper tatics and meeting the needs and desires of consumers through this product will help to draw in the large number of potential and repeat customers. The use of effective communication and expert product knowledge will keep Apple as being remembered for its award winning customer service and professional selling employees.

References

(2014). Professional Selling. Retrieved from globalsocialmediamarketing.com

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The Effect of Professional Selling Kimberly Landry MKT/421 February 5, 2015 Prof. John Dewey The Effect of Professional Selling The iWatch is scheduled to make its’ grand appearance in April 2015. With much success to be expected, the marketing of the product is the key to the anticipated success. There are many different types of selling techniques that can be used to market and sell the iWatch. Apple must have a keen sense of the competitors that are on radar to replicate this product. To stay a step ahead of the game and compete in such a tough market, the professional selling technique must be used to appeal to the consumers. With Apple being one of the most highly recognized brands in the industry, they must consider the effect professional selling may have on the iWatch. Employees are the main experts that will distribute the professional selling and help raise knowledge to the consumers and others seeking to obtain more information about this product. Professional selling include possessing the knowledge of the product, the appearance of the sales person, the attitude and customer service the employees are providing, and the communication skills the sellers have. Consumers tend to buy more when they have a personal interaction with the employee selling the brand being promoted. They relate to the sight, feel, touch, and learning first-hand how the product works. Apple has been branded for its’ award winning customer service. When you walk into an Apple store you are greeted with a smile and presence is recognized. Knowing that you are important and acknowledged as a customer has already won half the battle. Closing the deal and getting the anticipated consumers to purchase the iWatch is by having knowledge on what is being present as well as being able to effectively communicate. Listening to what the consumer’s needs and wants are in a product help sellers relate those needs and desires back to the product and show how those can and will be met by purchasing the product. Successful sales people create value by quality relationships, identifying customer needs, and presenting best solutions. They will also understand the Marketing Concept in order to achieve organizational goals that depend on knowing the needs and wants of target markets and delivering the desired products (2014). To obtain long term and continues success, Apple must maintain the professional selling technique to promote the iWatch. With the continued use of the proper tatics and meeting the needs and desires of consumers through this product will help to draw in the large number of potential and repeat customers. The use of effective communication and expert product knowledge will keep Apple as being remembered for its award winning customer service and professional selling employees. References (2014). Professional Selling. Retrieved from globalsocialmediamarketing.com The Effect of Professional Selling 1 The Effect of Professional Selling 2 The Effect of Professional Selling 3 The Effect of Professional Selling 4