The El Taza Mi Café

Chapter 1

Business Profile

This Business Profile give us the idea about what is all about the first chapter it discuss the introduction of the study it gives information to the people regarding how the study will work. You can see also the concept of the whole study in this part.

Introduction

        The El Taza Mi Café is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to drink coffee, all in one. With the growing demand for high-quality gourmet coffee and great service, will offer its customers the best prepared coffee in the area that will be complimented with pastries, which its patrons can drink and eat to enjoy their visit. The El Taza Mi Café will also provide high quality standard of services and product that people will always to look for. A place where people in all ages of life can enjoy the warm sip and smell of coffee that the only El Taza Mi Café offer in the market, but not only the coffee they can also experience the sweet pastries products that are also can find inside the coffee shop. You can indulge also to a place where the ambience can bring you back to the Spanish times where elegant and sophisticated manner of life is the most important part of life but don’t be confused because this coffee shop will let you experience that in the simplest way. The concept of the creation of the El Taza Mi Café is to provides the people the most highly kind of coffee and services in the market that they cannot experience from other establish coffee shop right now in the market. We aim that El Taza Mi Café will be of the top coffee shop in the market where in all types of people will had a chance to enjoy a cup of coffee and sweet pastries in one place such as the El Taza Mi Café. In El Taza Mi Café we ensure the best service and product in the market especially in the coffee industry.

Statement of the Problem

This research seeks the feasibility study of new coffee shop with Spanish theme and ambience.

1. The benefit for the people who are willing to try this new kind of coffee shop.

2. The Coffee Shop with Spanish theme will be appealing to the people.

3. How people respond if they will enter in a Spanish style coffee shop.

Conceptual Framework[pic 1][pic 2][pic 3][pic 4][pic 5]

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Scope and Delimitation of the Study[pic 29]

        The scope of the study is between coffee shop located in the University belt in Manila, example are Starbucks El Taza Mi Café and Coffee Bean. Were in the study you will know what will be the reaction of the clients and people who are buying coffee product in that area. The Delimitations of the study will focus only for the Students, Professors, Teenagers and Professional who are willing to participate in this study within the University Belt.

Significance of the Study

        The Significance of the study is to introduce a new kind of coffee shop that will cater all kinds of people where in they buy coffee is one of the most important commodity in the market now. The study is about El Taza Mi Café new coffee shops that sell the best coffee in town with a great ambience and place. This coffee shop will not only sells the best coffee and pastries in the place but they will also try to sell out they signature new ambience inspired by Spanish style of location which is very popular right now to the all kinds of people. An alternative kind of coffee shop compared to the conventional kind of shop you will see around the corner. We do hope that with great place and ambience it will create a kind of market for selling coffee and pastries at the new high.

Customer Service

        We will provide the customers the best service by providing them best prepared coffee in the area. The service will be one of the top priorities of this Café. The customer will experience friendly kind of service with high qualities of products such a pastries and coffee. A self service coffee shop which is the most like kind of service wants by the people right now.

 Dining Atmosphere

        The dining atmosphere of this Café will be like place used by the Spanish people in their time which best represents their tradition and culture. The customer will experience this kind of atmosphere wherein they will feel the Spanish times. One of the most important parts of the coffee shop is the dining area where people will have the most of the time staying in the coffee shop that is why it is very important to give emphasis this part of coffee shop. This atmosphere is inspired by Spanish time because we all know the fact that the Philippines were a colony of Spain for almost 333 years.  

Food

        The menu of the El Taza Mi Cafe coffee shop will be built around espresso-based coffee drinks such as lattes, mochas, cappuccinos, etc. Each of the espresso-based drinks will be offered with whole, skimmed, or soy milk. Each of these coffee beverages is based on a 'shot' of espresso, which is prepared in the espresso machine by forcing heated water through ground coffee at high pressure. Such espresso shots are combined with steamed milk and/or other additives like cocoa, caramel, etc., to prepare the espresso-based beverages.

Price

        The price range of the products by El Taza Mi Café is very affordable. In the sense that many of the people such like the students can afford the price of the products. It will cater from middle class to the students who love to drink and eat pastries in the café.

Parking Valet/Reservation

        The Café will provide spacious parking space for the costumers who are willing to stay in the Café for short period of time. Costumer can call the reservation hotline if they want to have a specific time to stay in the Café by prior notice to the Café staff and Manager.