The Science Project

Product Assortment

The Science Project's goal is to provide consumers with all the science related

products they want. The goal is to not only provide consumers with what they know they

want, but also with what they don't realize they want. Based on this, our product

assortment has to include items that will get consumers into the store and products that

consumers will buy impulsively when they see them in the store. It is with this strategy

in mind, that has caused the development of four broad product categories 1)

science projects 2) science equipment 3) science books and DVD's 4) science novelty

items.

Science Projects

The cornerstone of The Science Project will be its namesake, science projects. In

classrooms across America, science projects are assigned with the same basic results.

Students make the same projects year in and year out because they do not have easy

access to all the materials they need to do something different. Often, a very simple

project will be avoided because the materials needed to build it add up to a great expense

and trips to many different stores for items that aren't normally sold together. The

Science Project will take away the undue expense and excessive trips with its science

project kits. The Science Project will offer dozens of different kits in-store with dozens

more that can be ordered for rush delivery. The kits will be continuously evolving.

Science evolves every year, why shouldn't science projects? This continuous product

development will benefit the minds of America's students while saving teachers the

boredom of reviewing the same projects all the time. Kits of this nature sold online take

time to be delivered and rarely evolve. At The Science Project kits can be purchased as

soon as needed and consumers can be certain that they will be offered the newest and best

science project kits in the world.

Science Equipment

A store called The Science Project would not be complete if it didn't sell science

equipment. Like the science projects, much of the equipment will be sold in kits. Also

like the project kits, the equipment will be items that an individual would normally have

to buy online or from a catalog. Examples of the equipment include mortar and pestle,

telescopes, stethoscopes, dissection sets, microscope slides and covers, test tubes and

accessories, portable UV lights, Petri dishes, filter paper, beakers, flasks, measuring

cylinders, calorimeters, tuning forks, Bunsen burners, alcohol burners, scales, drying

tubes, litmus paper, pH indicators, and crucible tongs.

Science Books and DVDs

For the consumer who doesn't want to perform science experiments, but wants to

learn about the wonders of science The Science Project offers a full-line of science books

and DVDs as well as the top science magazines. These books and DVDs cover a wide

range of topics from "What Makes a Geyser Shoot?" and "How do the Animals make

more Animals?" for teenagers to "The World of Quantum Physics" and "Mitosis and

Meiosis Explained" for college-students. Many of the books and DVDs are companion

sets that can be bought together or separately for a discount.

Science Novelty Items

This is a category that will never stop expanding. It is very broad and offers

many products that are sure to generate impulse buys. For instance, a soft drink that

causes you to burp bubbles that shoot out of your mouth in an assortment of colors.

Another product will be a simple breathalyzer that allows someone who has been

drinking to determine if they are "legal" to drive. Along with these products will be

themed products. For example, The Science Project will offer kits based on the many

crime solving television shows. These kits will allow consumers to solve all the little

"crimes" that happen to them. Has someone been stealing your cream puffs out of the

office refrigerator? Come to The Science Project and buy the CSI: Miami Print Kit. This

kit comes with everything you need to dust for prints and everything you need to trick

someone into giving you their finger print without them ever knowing. These are just a

few of the many science novelty items The Science Project will offer.

Pricing Strategy

The Science