The Sinharaja Eco Lodge Business Plan

About Us

The Sinharaja Eco lodge, Deniyaya has been critically designed to preserve and provide a sensational experience of the forest habitat in all its glory.

The symbiotically blended forest environment to comfort and privacy tendering the best possible communication with nature. Environmentally-friendly alfresco room, observation deck, lounge and meeting room form key components within each unit. Guests can also enjoy the spellbinding view from any part of the lodge.

The Sinharaja Eco lodge thrives on a five hundred-acre division of the Enselwatte Tea Estate bordering the South-eastern side of the Sinharaja Rainforest, with forest reserve.

The colorful, breathtaking opera of endangered 'local culture' can now play every day to the concert perch of the open viewing deck.

Vision

To be the pre-eminent global hospitality company, the first choice of guests, team members, and owners alike.

Mission

We are in the industry of hospitality we serve to provide our customers with the excellent service in a greenish environment in the most caring and professional manner with first choice of guests, teams members alike.

The Team

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Chairman

Joined our group in 2013 as Chairman and Chief Executive Officer of Sinharaja Eco lodge. Fellow of the Chartered Institute of Logistics & Transport. Member of the Presidential Committee on Maritime Matters. Committee Member of the Ceylon Chamber of Commerce. Council Member of the Employers’ Federation of Ceylon. Member of the Monetary Policy Consultative Committee of the Central Bank of Sri Lanka.

Board of Directors

We have the most experienced individuals as our board of directors. They have the principal responsibility for fulfillment of the hotel's mission and the legal accountability for its operations. Our Board of directors further ensures adequate human and financial resources and approves and implements policies to ensure achievement of the mission of the organization and to prevent perceived, potential or actual conflict of interest.

Management Team

Our management team will have direct knowledge of the hospitality industry and will possess the necessary professional administration skills. The team includes a marketing manager, HR manager, Finance manager, food and beverages manager, room’s manager and a maintenance manager.

Market Summary

Overview of Tourism Industry in Sri Lanka

Sri Lanka has a growing tourism industry. Since gaining independence from the British in 1947, Sri Lanka has continued to attract foreign investors and tourists to the island. The country's important placement also enables it to attract transit visitors into the island.

Over the years, many beautiful resorts, hotels and spas have opened. Incorporating the diverse culture of the country, the various Tourist Establishments here offer visitors a unique, yet memorable experience to remember with.

In 1966, the Government decided to develop tourism in a planned and a systematic manner, after identifying the need to set up an institutional framework. The Ceylon Tourist Board (created by the Ceylon Tourist Board Act No. 10 of 1966) and the Ceylon Hotels Corporation (created by Ceylon Hotels Corporation Act of 1966) were set up duly.

Created to promote rapid economic development, through the development of foreign tourism, the Ceylon Tourist Board (CTB) was a statutory body that allowed greater freedom in decision making and flexibility in financial management.

In October 2007 the Tourism Act No 38 of 2005 came into effect. With the circulation of the new Tourism act, the Sri Lanka Tourist Board Act No 10 of 1966, which was in effect for the past 41 years, was replaced.

In terms of the provisions contained in the new act, the Tourism Development Fund was legally constituted, with 2 main sources remitting finances to the fund. By way of 1/3 of the Airport Tax collections and 1% of the Turnover of all Sri Lanka Tourist Board registered establishments. The Act provided for the setting up of the Sri Lanka Tourism Development Authority, Sri Lanka Promotions Bureau, Sri Lanka Convention Bureau and Sri Lanka Institute of Hotel Management, thereby replacing the Sri Lanka Tourist Board.

Environmental Analysis (PESTEL)

1. Political Environment

• Existing government has a favorable policy towards the tourism industry.
• There is a positive impact towards tourism industry after the end of war; as a result foreigners can come with a peaceful mind.
•  Development of infra-structural facilities like development of highways, flyovers, Airports, Ports etc...

1. Economic Factors

• The economy of the country is in a stable position.
• Sri Lankan economy Hs a continuous growth rate, so it has a positive impact on tourism industry. Growth rate of the country is 0.913% (2012 est.)
• The government has allocated more funds from the budget and given tax holidays and benefits for the welfare of the tourism industry.
• Relaxation of foreign exchange rate policies.
• Direct and indirect job opportunities.
• Inflation has a negative impact towards industry.
• Per capita income.

1. Social Factors

• Culture.
• Leisure spending time.
• Ratio of men and women.
• Literacy rate.
• Religious views.

1. Technological Factors

• Wi-Fi (internet)
• Solar power usage.

1. Environmental Factors

• Eco-friendly technology.
• Proper waste management.
• Experience with greenish experience.
• Fresh air and body relaxing temperature.
• Environmental protection factors.

1. Legal Factors

• Approval from the tourist board and central environmental authorities.
• Formalities.

SWOT Analysis

1. Internal

Strengths

• Inherited land/ Location.
• Have a strong financial position.
• Land is located in a beautiful environment. ( E.g. Waterfalls , Wildlife )
• Friendly workforce.
• Tasty food and variety of menus.
• Employees can be trained accordingly.

Weaknesses

• Training cost for the employees.( Training and development programs)
• Finding skilled labor.

1. External

Opportunities

• Favorable policies from the government.
• Peaceful condition due to the end of war.
• Development of highways, flyovers, airports etc…
• Tax holidays and benefits given by the government.
• Relaxation of foreign exchange policies.
• Low labor cost.

Threats

• Due to inflation, production cost increases.
• International rumors about human rights violation in the county.

Business Concept

The sinharaja eco lodge is an equally, labour oriented and machine oriented hotel. It has unique features which had become a competitive advantage for us and a competition for our competitors. Such as, mind relaxing nature with fresh air, naturally purified water and a nice view, which grabs the attention the visiting customers.

Goals and Objectives

• To maintain the least environmental pollution factors.
• To be an upcoming hotel in the industry.
• To increase profit up to 35% in 3years time.
• To allocate 5% from the profit on CSR projects.
• To increase the customer satisfaction through best hospitality.
• Provide best facilities to increase employee satisfaction with comfortable working environment.

Financial Plan

Our rates and charges are as follows;