Theory of McLuhan in Communications Media Essay

Theory Of Mcluhan In Communications Media Essay

This research will discuss theory of McLuhan in communications and media technologies. And also will talk about some of the important points referred to by McLuhan in theories such as Global Media and understanding media. Also, Marshall McLuhan was also working in the 1960s but came up with a new and novel thesis. Scholars whom we have examined so far were all in some way concerned with media production and consumption and the effects of media on individuals, groups and societies and McLuhan was no different. But he took as his starting point, media technologies themselves and was interested in how the technology could affect the media messages that were transmitted. There have been many strong criticisms of McLuhan's writings since the 1960s so today, we examine his work in detail and will also examine these criticisms.

Introduction:

Marshall McLuhan he was Canadian philosopher specializing in different communication theories and of the most important theories was studied media theory. And also had a lot of practical applications in many industries such as advertising and TV. This philosopher predicted the advent of the Internet 30 years ago is invented. McLuhan is work to coining the expressions the medium is the message and the global village, and for predicting the World Wide Web almost thirty years before it was invented although he was a fixture in media discourse in the late 1960s, his influence began to wane in the early 1970s. In the years after his death, he would continue to be a controversial figure in academic circles. With the arrival of the internet, however, there was renewed interest in his work and perspective.

Hypothesis:

Hypothesis in this research are as follows:

'' The relationship between Media technology and Media message and also analyzes the criticism of the theory of Marshall McLuhan ''

Research question:

'' What did Marshal McLuhan write about the relationship between media technology and media message? Why was he so strongly criticized?''There are lots of answers which will discover from this essay for this relationship.

Methodology:

Marshall McLuhan was also working in the 1960s but came up with a new and novel thesis. Scholars whom we have examined so far were all in some way concerned with media production and consumption and the effects of media on individuals, groups and societies and McLuhan was no different. But he took as his starting point, media technologies themselves and was interested in how the technology could affect the media messages that were transmitted. From lecture (theory of media technology communication)

The relationship between Media technology and Media message:

Media message a theory that was interested in studying all aspects and also next to that care Marshall studied technical and relationship with Media message. Lot of people around the world assumes that the true meaning of the center refers to mass media such as the press, radio and TV. Traditional understanding most of people that letter explains the content and information. But this allows putting it within results fault by people. Theory McLuhan says that the content of the information in the middle or message should be ignored and considered unimportant. In most cases people will be convinced that the center is no longer the message is nonsense. Intended McLuhan here not every center in its meaning clear. Marshall also interested in the changes that occur in our lives, whether a new invention or idea in life. Marshall also interested in the changes that were taking place in various aspects of life which have related to thinking of people such as communications and media tools.

Marshall was tells us that the message you many different functions in the context of worldly for our lives. Letter tells us that any discovery or invention is presented to the Humanitarian Affairs example message theater productions indicate the change in public attitudes through public opinion on the content and substance of the message of the play. Also news bulletin it is not news themselves but change in public attitude toward crime or through the creation of attitude in the public, such as fear and terror. We note that this letter tell us the changes and effects of clear and unclear in the content. A global society in majority of cases the problem by different media a device that connects to people through it. We can see the electrical changes and the different cultural of society via the media. Read the message content correctly easy for us to understand it.

There are a strong relationship between the technical and the content of the message in the media. Technical help to deliver the message content to the public in the community. Also help technical change people's attitudes in many different aspects of the community. For Example advertising in the media such as television. Television displays many of advertisements