Tivo

Tivo is a digital recorder that automatically finds and records up to three hundred hours of television programming, without any hassle of videotapes. Our group chose Tivo as our product, because it is something that appeals to audiences who have a very busy lifestyle. Considering that most students at George Mason have a either a part time or full time job and go to school, it is difficult to catch a show or movie that fit their schedule. Tivo is a devise that is useful for students or anyone who does not have time and usually end up missing their favorite shows or movies.

In our commercial, we present a student coming back from work and missing out on her favorite shows. While her friend, who has Tivo, is able to watch her shows whenever she wants so it is fitting to her schedule. The friend explains the features and advantages of having Tivo, such as being able to record shows that have previously come on and watching movies or shows on the go. The busy student realizes the benefits of Tivo and in the end is delighted and pleased that she made the right decision to buy Tivo.

We were able to incorporate the six components of rhetoric; (1) we used language and a situation, a student having no time to watch tv, (2) to skillfully advocate our belief (3) which we believe to be true, that Tivo is beneficial (4) by addressing an audience we want to persuade, which is our class (5) by the audience's choice without using coercion (6) to possibly cooperate in achieving a shared goal which is to buy a Tivo.