Usa World Bank - Action Research Project

Running head: PROBLEM SOLUTION: USA World Bank

Managerial Decision Making

Diane Rodgers

University of Phoenix/Livonia Campus

MBA 510

USA World Bank Problem Solution

Instructor: Dr. Uju Eke

Week 4

Problem Solution: USA World Bank

USA World Bank (UWB) is a major bank with domestic and international presence. UWB has several banks that are located nationwide and enjoy a large consumer and small business base clientele. UBW also have been very successful in several worldwide ventures and feel the need to develop some new products that will be profitable and will help the company to continue expanding in its market shares (University of Phoenix). UWB has been impacted by the vast changes in the economy and in technology. UWB will continue to expand their market shares by creating a well-develop strategic plan for new products. The plan must identify important variables related to the project, and specify how they are to be measured. UMB must ensure that the products respond to the needs of all of their customers. UWB leadership must be strong and knowledgeable to analyze available statistical data. UWB must identify the present issues, opportunities; assess the risk, and alternatives.

Describe the Situation

Issue and Opportunity Identification

In order for UWB to secure a large portion of the market share, the company must continuously compete in the industry by developing new products and marketing them. Brian Allen has had some winning products on the market, but not recently (University Of Phoenix, 2006). UWB should analysis data by using descriptive statistics.

A new credit card with rewards could move people to switch from their current banks to UWB. Small business owners like to have the opportunity to purchase capital items at their request. UWB could face losing at lease 40% of their customers. This problem statement gives opportunities to UWB to do a research and collect data on how other banks operate.

Stakeholder Perspectives/Ethical Dilemmas

Stakeholders are employees, customers, suppliers, regulators, investors, financial analysts, lenders, and, finally, the public and the communities where operations occur. Each stakeholder group has a different perspective on risks, possible outcomes, and desired responses (Kloman, 2003). The Board of Directors will review the statistical data thoroughly, because they have limited UWB to only new product per year. This decision has caused a split in the company’s decision to go with the small business credit or the consumer’s credit card. Some of the Executive staff members (Mary and Jim) ideas are different, Mary favors the consumer and Jim favor the small businesses. The Executive staff must supply accurate statistical data for the ideas. They need to convince the Board to allow both of the new products for the next year. The customers want both, if the one new product that the customers are requesting not selected, they may consider switching to another bank.

Frame the “Right” Problem

UWB needs to identify a company-wide approach to develop a profitable new product that will incorporate the consumer and the small business markets domestically and worldwide. The bank is faced with a situation where they must select a new product to launch. They have two alternatives. The survey that Best Research Market firm conducted can lead to bad decisions that can be both embarrassing and costly. Decision made on bad research also happens in private industry (University of Phoenix, 2006). The sample size should be large enough to produce accurate date and small enough so money is not wasted on the research. USB will successfully launch at lease one of the alternatives, a small business owner credit card with a $200,000 limits that is easily accessible or a credit card with an incentives program for the consumers. Brian Allen had considered the consumers credit card alternative until Bea Hansen, a statistic specialist informed him that the data that was collected from the survey may not be representative.

Describe the “End-State” Vision

UWB need to identify a company-wide approach to develop profitable new products that will incorporates the consumer and small business owners worldwide. The market research for the new product will successfully represent both the consumer and the small business owners.