Valassis

Company Mission

1. Valassis offers a wide range of marketing services to consumer packaged goods manufacturers, retailers, technology companies and other customers with operations in the United States, Europe, Mexico and Canada.

Valassis Communications offers door-to-door marketing without taking a toll on its shoes. One of the country's leading producers of newspaper inserts, Valassis sells space for advertising and coupons in its four-color booklets (accounting for about half of sales), which are distributed to some 60 million households through about 550 Sunday newspaper editions. Outside the US, Valassis produces the Shop & Save insert, which reaches about 5 million Canadian households. Other marketing programs include product samples delivered bundled with newspapers, custom newspaper inserts (usually paid for by a single advertiser), and run-of-press newspaper ad space.

2. Valassis' Connective Media™ portfolio includes: newspaper advertising & inserts, sampling, direct mail, 1 to 1 marketing programs, coupon clearing and consulting and analytic services. Valassis has been listed as one of Fortune magazine's "Best Companies to Work For" for eight consecutive years. Valassis subsidiaries include Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc.

3. Valassis connects people to brands. We provide our clients with proven, effective Connective Media™ Solutions that help them to achieve their marketing objectives and optimize their relationships with consumers. We listen to our clients, help them to identify their needs, and partner with them to:

* Plan ... strategic marketing and media campaigns -- such as advertising, consumer promotion, and co-marketing -- that will achieve specific business objectives.

* Execute ... strategic marketing and media campaigns from start to finish.

* Evaluate ... how well strategic marketing and media campaigns meet business objectives.

We achieve our mission through the efforts of a highly trained, diverse and enthusiastic workforce. We provide our employees with fulfilling career opportunities, listen to their suggestions for improvement, and recognize their accomplishments.

External environment