Value Chain of Dr Koop

VALUE CHAIN ANALYSIS.

Web developers:

Web developers and IT experts who maintain and manage the day-to-day functions of the website, The functions of IT and web experts is very critical is this sort of industry, as the requirement says that as soon as any person post his or her problem on the website the quick action should be taken to deliver that posting to the doctor and after the doctors suggestion get back to that person again post the recommendation given by the doctor.

Supply of medicines.

Supply of medicines is also important in this industry because when doctor recommend certain medicines to the patients its almost become imperative that the patient will only buy that medicine so the availability of all the medicines and their quick and timely delivery to the destination is very important in this field. One more thing that the companies have to taken into consideration is that there are many website visitors who are not from USA and visit the website from different part of the world so the delivery of medicines in an efficient and effective way is a challenge.

Marketing:

Company is spending heavy amount in marketing and promotion of the websites and using almost all possible vehicles of advertising such as given ads on heavy traffic websites like yahoo, doing arrangements with local TV stations, newspaper advertisement, also pharma companies are putting their banners on the health websites, thus lot of marketing happening in this industry.

Technological development:

Technological development is one of the most important area that company should consider and cover. Millions of visitors visits the website and post their problems so the space of the website, the browsing speed, keeping thousands of posting up to date and readily available for the visitors is very important.

Firm Infrastructure:

The infrastructure of the firm and the brand name is a major strength of the company, Dr. Koop is consider the guru of medical sciences and there are millions of people who follow him. So its become quite easy for the company to penetrate into the market deeply and hold the large market share. Also firm is fully equipped with