Values Case

Basic convictions that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence.

Judgment on what is right, good or desirable.

Attributes:

Content - "what is important?"

Intensity - "how important is it?"

Value System:

A hierarchy based on an individual's values in terms of intensity

Job Satisfaction - general attitude towards job.

Job Involvement - measures the degree to which a person identifies psychologically with his or her job and considers his or her perceived performance level important to self-worth.

Organizational Commitment - state in which an employee identifies with a particular organization and its goals, and wishes to maintain membership in the organization

Cognitive Dissonance Theory

Any incompatibility between two or more attitudes or between behaviour and attitudes.

Dissonance creates discomfort and the tendency of individuals is to reduce dissonance.

Cognitive Dissonance Theory

Desire to reduce will depend on:

Importance of the elements creating the dissonance.

Degree of influence the individual believes he or she has over the elements.

Rewards that may be involved in dissonance.

Cognitive Dissonance Theory

Application :

It can help predict the propensity to engage in attitude and behavioural change.

Attitude and Behaviour

Measuring Attitude - Behaviour Relationship will depend on Moderating Variables:

Importance - attitudes that individuals consider important tend to show a strong relationship to behaviour

Specificity - the more specific the