Vermont Furniture Designs .

Summary--Vermont Furniture Designs

Last Monday, the owner of Vermont Furniture Designs gave us an impressive speech. He is an amazing person. His major is Theory Mathematics, and with no accounting knowledge background he set up his own business just using $500 wedding money. Now the company works pretty well.

What attacks me most is that he could run this company pretty well without professional accounting system. In the entire business process, he focus on where is the money. That is, in accounting term, the cash flows. You know how much money outflows and where the money is expensed, and the match or discrepancy between the invoices and the actual revenue. If you can keep yourself clear about the cash flowing process, you can truly master the core of the business.

Furthermore, there are several other aspects also impressive to me. They don't make sales on phone or online because they think it is better for the customers to have a look at the furniture in reality instead of just pictures. The good quality and style deserves customers to come to the store or factory, and it is good for customers to see whether the color and size are exactly the same as they image. The factory store benefits to the company now, it takes 25% of the business, and there is no overhead to be allocated.

When I look through the catalogue, the furniture is so beautiful. And actually it is expensive. Before the speech, I just wondered that do people really want to spend so much money on furniture and if it charges too much, will the company still have profit and keep on running. The owner gave us the fact that people do really prefer to spend more money on furniture than we thought. They consist the good quality as their core value all the time. They do not have lots of marketing tools. So the customers become a vital part of marketing. Many new customers come by because of hearing the company from old customers. Every year they will update and create some new materials used in production and new furniture styles according to the customers' preference.

They also help lots of people and do need young people who do not think working in the factory is a failure. One of their best employees is a person who just comes from prison due to a murder 25 years ago. They have faith in humanity and persistence of good quality and service.

I think the most meaningful thing is that he makes his dream come true.