Walmart Marketing Mix Paper

Running head: Marketing Mix Paper

Marketing Mix Paper

MKT421

Susan Ogden

January 29, 2008

Wal-Mart has been around little after Sam travel the countryside to learn the

fundamentals, of new retailing ideas he was doubtful of the future. He and his partner, Helen,

deposit up 95 percent of the money for the first Wal-Mart store in Rogers, Arkansas, borrowing

seriously on Sam's image that the consumer was changing to a different type of universal store.

Nowadays, Sam's gamble is a worldwide business with further then 1.9 million contacts and

practically 6,500 stores across the world. According many publications Sam has just completed

one of the best years in times past. Wal-Mart generates more than $3 billion in worldwide profits

each year, but it all started with a great marketing mix.

Wal-Mart believes that environmentally services and processes include excellence

and value to our products. Our obligation doesn't end there Wal-Mart observes the real promise

in our capability to transport products within the reach of everyday people worldwide . Wal-Mart

believes one must not have to pay more for healthy and environmentally preferable products.

One example of what Wal-Mart can achieve came from experiment with organic cotton. In

2005, they introduce an organic cotton yoga outfit and our customers bought it nearly all of them

in just a couple weeks. So, Wal-Mart expanded their organic selection including selected bath,

bed and baby products. Wal-Mart also provides, work out equipment for the comfort of your

home with great Fitness products from top brands, Find health care products such as blood

pressure monitors, home test kits, and mobility aids at unbeatable prices and a great clothing

department, electronics, home items and a great pharmacy.

The first Wal-Mart store in Rogers, Arkansas has come a long way with stores

worldwide, stores in the United States, along with 3,800 international units. Around the world,

Wal-Mart now has a strong existence in Argentina, Brazil, Canada, China, Costa Rica, El

Salvador, Germany, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico, South

Korea, and the United Kingdom. Wal-Mart employs more than 1.6 million associates

worldwide. There are more than 138 million customers who visit our Wal-Mart stores each

week all over the world. In September 2005, Wal-Mart increased its interest to 51% and the

name CARHCO was changed to Wal-Mart Central America. Wal-Mart Central America is the

region’s leading seller, with 363 supermarkets and 23,000 associates in Guatemala, El Salvador,

Honduras, Nicaragua and Costa Rica. Apart from A hold, CARHCO consisted of three operating

Companies “La Fragua, founded in Guatemala in 1928 by Carlos Paiz Ayala; CSU, founded in

Costa Rica in 1960 by Enrique Uribe Pages; and CorporaciÐ"Ñ-n de CompaÐ"±Ð"­as Agroindustriales

(CCA), a supplier of meat and seafood, fruit, grain, vegetables and

bakery products.”

Wal-Mart is not just the world's biggest merchant. It's the world's largest

Corporation, bigger than ExxonMobil, General Motors, and General Electric. The level can be

hard to attract. Wal-Mart sold billion worth of goods last year. It sells in three months what

number two vendor Home Depot sells in a year. And in its own category of general merchandise

and groceries, Wal-Mart no longer has any real rivals. It does more business than Target, Sears,

Kmart, J.C. Penney, Safeway, and Kroger combined obviously