Walmart

Strengths Weaknesses Opportunities Threats

1 Largest cruise operator in the world and industry leader 1 Industry is affected by weather changes 1 Asian market is growing and so is the demand for a cruise and vacation experience. 1 Competitors are appealing to the same market with Royal Caribbean being the biggest threat

2 Successful marketing strategy with a focus on "fun ship" targets people of all ages and satisfies the needs of the consumer looking for a stress relief experience 2 Company's most significant assets are non liquid 2 Worldwide population growth with disposable income such as woofies is growing at a steady pace. 2 Higher fuel cost and projected increase in future cost is a constant threat to the company's operating expense

3 Company's wide variety of product line attracts cruisers of different segments by offering different types of packages 3 Significant number of employees come from unstable countries such as India 3 Technological advances such as internet and satellite communications are opening doors for safer and more fun cruises 3 Global security, terror and viral threats can affect the company instantly

4 Company has the financial power to expand its market worldwide 4 Company's image is tainted by public criticisms of its human resource and legal complaints 4 Since few competitors are able to enter the market the company is able to enter the global market easier 4 Substitute vacationing services are growing and appealing this market who might feel uneasy about worldwide security concerns

5 Company management has expertise in the industry and has kept the company profitable 5 Vessels are dependent on oil energy and the company does not have other sources of energy for transportation 5 Weaker dollar against the euro could increase the number of European travelers using Carnival as a vacation getaway to countries with a dollar currency 5 Uncontrolled global weather changes such as increase number of hurricanes can significantly affect the company's revenue

SO Cross referencing * Take advantage of the financial power to expand to the growing Asian market. S4, O1 * Use the successful marketing strategy of "fun ship" to attract the growing market with disposable income such as woofies S2, O2 * Carnival can take advantage of its ability to offer different packages for different