Water Park Business Plan

Finest Hour planas remix

Dub Water Park

By:

Kortney Helbig

Shane Kraft

Luke Gibson

Dub Water Park

We recently signed a Site Service Agreement with Turner Inc. and as we work together in this upcoming construction of Dub Water Park. Turner Inc. is planning to build and operate a state of the art indoor/outdoor water park to serve Wilmington's locals, tourists and their families, as well as college students. Dub Water Park offers a new way of entertainment to Wilmington that no one will ever believe. Dub Water Park is not only directed and marketed to young children and their parents, it is a spot where anyone and everyone can hang out during the summer as well as winter time or the off season.

Dub Water Park is the second known Water Park in Wilmington, North Carolina. However, it is the only water park that accommodates all types of weather here in Wilmington. Being that Dub Water Park is both an indoor and out door water park, those days when its storming or a little chilly, the fun still awaits through our doors. The goal of Dub Water Park is to establish a facility as the premier and most fun Wilmington has seen yet. Our goal of Dub Water Park is to achieve 100% customer satisfaction focusing on our never-ending entertainment and safety. It's a water park that is specifically designed for the wants, the needs, and the thrill of excitement that our customers want, it is a wide spectrum and holds each and every customers interest. The overall mission of Dub Water Park's is to offer an all-around entertaining environment for all to attend, while still keeping safety in mind. Dub Water Park will offer a fun, clean, safe and wholesome playground for all to enjoy, the togetherness, fun and the ability to escape.

The water park will cover 45 acres of land that runs between the airport and downtown Wilmington, and we hope to achieve 10,000 visitors per day and to accomplish 1 million visitors per year after the first two years. With the projected $40 per person, Dub Water Park will be generating 40 million dollars of sales to not only improve our water park, but could possibly expand. An increase in sales and recurring customers will greatly benefit our mission to continually improve our attraction and better serve our customers. Dub Water Park is a convenient location for various age groups and we went to acknowledge our local college residents, and provide them with a 50% off admission into the water park.

Representing 31 miles of Atlantic shoreline, Wilmington NC is a vibrant and growing tourist destination market. Wilmington is home to nearly 200,000 residents and continuously attracts those people looking to escape year round residents, retires, and second-home vacationers. The boasts, mild weather, natural beauty, and wide variety of leisure activities are what keep people coming back from more; the additive feature of Dub Water Park will be a fun vacation for all.

This strategic location, with clean beaches, local history, outstanding market demographics and a family vacation atmosphere, is a desirable starting stage for a water park. The timing is right and the demand is here for a large entertainment facility to enter the marketplace that satisfies each and every individual that comes through Wilmington, NC. We have the opportunity to be the first water park in this region to have both indoor and outdoor fun for all. Turner Inc. has maintained three objectives to achieve nothing but success. The first is to capitalize a market in Wilmington, NC. Through effective marketing strategies not only with the water park itself, but also the impeccable hospitality services our staff will be implementing at Dub Water Park. Secondly, Dub Water Park will obtain a high equity position hopefully by the end of the 3rd year we are opened and operating. Lastly, to create a cutting edge entertainment center that showcases a variety of thrill rides as well as special events. Under consideration and future plans for Dub Water Park we are welcoming the ideas and future demands of our customers, in order to better their experience here at Dub Water Park.

Turner Inc. is happy to enter this rewarding business in a sector of the market that is nearly untouched in Wilmington, NC. It is anticipated that the opening of Dub Water Park will be the initial stage of our company's development, and only hope to continue our growth as the only indoor and outdoor water park in Wilmington, NC.

Dub Water Park offers a new way of entertainment to Wilmington that no one will ever believe. Our indoor/outdoor water fun festivities invite locals, families, college students, and tourists to enjoy all year long. Our goal is to achieve 100% customer satisfaction focusing on our never-ending entertainment and safety. Dub Water Park's main mission is to offer an all-around entertaining environment for all to attend. We must also find profit out of this in order to keep maintaining and improving Dub Water Park's environment. An increase in sales and recurring customers will greatly benefit our mission to continually improve our attraction.

Environmental Analysis

Through the use of PEST analysis, which focuses on political, environmental, social, and technological factors in relation to the marketing strategy, we have discovered our current situation and timing is perfect for the success of Dub Water Park.

Dub water Park will experience very little political friction because we are not trading or doing any business over any major borders or barriers. The only political issue foreseeable is tension from environmental activist for our poor use of water resources and the destruction of valuable wildlife land on our build site. Some political positives include incentives to help Wilmington's tourism, especially during the beaches off-season.

Many economic factors are outlined in the weakness and threats of the SWOT analysis. The state of the economy is actually able to aid our growth and competitive advantage. Interest rates are at a historically low rate in an attempt to kick-start the economy; almost any building is supported in order to create economic cash flow. Therefore, garnering the money required to build and include a sizable marketing budget should be relatively cheap. Growth is also an essential part of success, and by entering the market directly after a large recession, Dub Water Park will be in a perfect position to excel with the "destined to grow" market. So not only will Dub