Why Did Success in Tokyo Predispose Disney Management to Be Too Optimistic in Their Expectation of Success in France?

Why did success in Tokyo predispose Disney management to be too optimistic in their expectation of success in France? Discuss.

Disney Park was a success in Japan due to well known Japanese sentimental attachment American cartoon characters. So Japanese tourists went ahead and enjoyed park not only Once but twice as well.1992 -1994, 14 million people visited Tokyo Disney park and 3/4rth of them were repeaters. Such high figures gave high hopes to Disney management while operating this park in Paris.

According to some paper on internet, more than two million tourists from Western Europe visited Walt Disney World in Florida and Disneyland in California every year (it only ten years ago). Why not build a park closer to where they lived? The planners ultimately decided on France largely because of some reasons

1 The convenient location

Marne-la-Vallée is located in an ideal geographic location since it is 20 miles (32 kilometers) due east of the center of Paris and is halfway between the two international airports of Orly and Roissy-Charles-de-Gaulle. The French railway regional express network connects Marne-la-Vallée with the Paris metro system, and major highways are nearby (Scimone, 1989). In fact, of more than 350 million Western Europeans, 17 million can reach the Euro Disneyland resort within two hours by car (Scimone, 1991) and 310 million can fly creating a "...denser market than the United States" (Toy, Maremont, & Grover, 1990, p. 61). With the scheduled opening (which took place May 1994) of direct rail links to Great Britain via the English Channel there were countless additional potential guests. . Thus, due to its transportation availability, Paris is Europe's most -popular city destination among tourists of all nationalities.

( I think we should have a map of Marne-la-Vallee to easily say )

2 The weather

The Walt Disney Company executives believed since Tokyo Disneyland located in a cold-weather climate and virtually the same latitude as Paris, was so successful, they would be able to operate in similar weather conditions in Paris.

3 Encouragement of The French government

On March 23, 1987, the Walt Disney Company signed a contract with the French national, regional and local governments,which promised Disney: favorable loan terms; that the rapid