Yoplait

The outline

Yoplait

We choose a French product called Yoplait, which is yogurt with many kinds of fruits

This product has 23 different taste,(strawberry, cherry, pineapple, pear, apple,... .)and

Snakes Six are for diet; there is another kind of Yoplait called double cream the fat

ratio between 3%-4%. but in the ordinary the fat ratio between 2%, 3%and 0%

Fat. The last type is for saccharin people.

This product consists of yogurt, fruits.

It's related to most famous company in France, which called Sodema. Yoplait is a

Substitute product to the Swiss product Amy. This product sold in 53 countries all over

the World,(France, united states, Canada).

1. Product description and features.

* How did the idea of Yoplait starts?

*Did the company make marketing research before producing Yoplait? (if yes what was it?)

2. market analysis:

2-1.who is the target market?

2-2.what type of segmentation does the company use?

2-3. What is the description of the target market?

2-4. Is the product sold to the consumer market, business market, institutional, or government market?

2. Environment analysis-what part of environment factors can possibly affect our product?

* Macro environment:

Economic, cultural factors.

* Microenvironment:

Competitors, suppliers, and buyers.

3.positioning:

3-1.how does our product stand out from others and what advantage does our product

have over competitors?

3-2 .you may provide a table with a comparison between our product and its competitors?

4.marketing mix:

4-a.-l Product- how does the product design, packaging, (small, big).

4-a-2. How does quality affect marketing?

4-a-3. Does the product have a famous brand name and does it affect marketing?

4-b-i.promotion, what kind of promotion is used (advertising, sales promotion)

4-b-2. What did the company do to promote this product?

4-c.place, how is the product placed in the market?

4-c-l. Where we can find the product?

5. What is the pricing strategy?

Yoplait is a French product, which is yogurt with different kinds of fruits. This

product has 23 different tastes, (strawberry, mulberry, cherry, pineapple, pear, apple,

etc...) and snakes .Six are for diet. There is another type of this product called double

cream the fat ratio is between 3.5% and 4%but in the ordinary Yoplait, the fat average

2% 3% and 0% the last type is for saccharin people. This product is related to the most

popular company in France, which called Sodema.

This product is sold in 53 different countries all over the world like France, United States,

Australia and Canada.

It is healthy because it contains yogurt and healthy Bacteria, moreover it Contains pieces

of fruits.

*What are the features of this product?

Its funny product, the texture is creamy and contains pieces of fruits inside.

1.how did the idea of Yoplait started?

First of all, the company started its work with a product called Amy. This product wasn't

strong in the markets, and doesn't give the company the perfect result and returning the

Company wanted. This product shared 25%only of the market, after that the company

Thought to leave this product.

After that the company thought to try new, strong, attractive product that no company

Used Like before. After a long time of hard study, the company made the choice and

Selected the product Yoplait.

2.did you make marketing research before producing Yoplait?

Every company must make marketing research before producing any kind of product.

as every company must make marketing research. Tnuva did that before producing

Yoplait, the study went through these stages.

Firstly, Tnuva invest its concern to the customer need and want. Where as this is the

most important factor.

Secondly, they haired employees to collect the most possible opinions from the streets

regarding product contains creamy yogurt with fruits. Their answer concerning this

question encouraged the company to go on.

Thirdly,