Southwest Airlines essays and research papers
Last update: May 30, 2015-
Southwest Airlines
This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fare service . Through this essay we will see an analysis of the company's advantages and disadvantages through a SWOT Analysis. We will try to localize
Rating:Essay Length: 2,977 Words / 12 PagesSubmitted: October 17, 2010 -
The Mission of Southwest Airlines
SOUTHWEST AIRLINES The Mission of Southwest Airlines The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. To Our Employees We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same
Rating:Essay Length: 2,193 Words / 9 PagesSubmitted: October 29, 2010 -
Southwest Airlines
According to their main website, their mission statement is, "The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit." This reveals Southwest's true mission: To please their customers. For their loyal customers, Southwest offers a "Rapid Rewards" program which gives the customers free tickets based on the number of times they fly with Southwest. Customers who make 8 round
Rating:Essay Length: 733 Words / 3 PagesSubmitted: November 14, 2010 -
Southwest Airlines
This paper evaluates the key financial challenges facing organizations in Risk Management, Managing International Acquisitions, and Managing Working Capital simulations. Secondly, an evaluation of Southwest Airlines (SWA) management of working capital and the optimal financial strategies employed is presented. Also evaluated are the potential improvements in financial performance along with long-term and short-term strategies. Lastly, considered in this paper is whether a merger or acquisition would affect SWA's employed strategic outlook. The financial challenges facing
Rating:Essay Length: 2,533 Words / 11 PagesSubmitted: November 30, 2010 -
Southwest Airlines - a High Performance Organization
Southwest Airlines A High Performance Organization American companies, even the most successful ones, are facing challenges that require fundamental rethinking of the workplace. For the leaders of this change, whether a CEO, mid-level manager, or team leader, these challenges also call for a redefinition of their roles. The global marketplace has changed the rules of the game forever. Southwest Airline strives to create an organization that is flexible, adaptable and highly productive. Recognizing that competitive
Rating:Essay Length: 3,273 Words / 14 PagesSubmitted: December 20, 2010 -
Southwest Airlines Strategy
Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade. Market share for top city pairs on Southwest's schedule has reached 80% to 85%. Maintaining the largest fleet of 737's in the world and utilizing point-to-point versus the hub-and-spoke method of connection philosophy allowed Southwest to provide their service to more people at a lower cost.
Rating:Essay Length: 930 Words / 4 PagesSubmitted: December 25, 2010 -
Southwest Airlines: Culture, Values, and Operating Practices
Southwest Airlines: Culture, Values, and Operating Practices Evaluation of the company's position and strategy: Southwest Airlines is one of the air-travel industry's great success stories. For most companies, such rapid growth will cause problems: legions of frontline employees taking up the mantle of decision making from core executives and, inevitably, stumbling. A clear and precise strategic principle can help counteract this shortage of experience. In Southwest's case, employees have consistently made trade-offs in keeping with
Rating:Essay Length: 1,259 Words / 6 PagesSubmitted: December 27, 2010 -
History of Southwest Airline
History of Southwest Airline More than 32 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. And you know what? They were right.
Rating:Essay Length: 1,173 Words / 5 PagesSubmitted: December 27, 2010 -
Southwest Airlines
Introduction By October 2002, Southwest Airlines had apparently weathered the initial crisis to the airline industry that resulted from the September 11, 2001 ("9/11") terrorist attacks. Most of the large national carriers had experienced huge losses in demand, profitability and market share, while in contrast Southwest's low-fare operations had thrived, even in the face of declining earnings. Yet, only a year after the attacks, Southwest and the industry in general faced still unknown future changes
Rating:Essay Length: 1,793 Words / 8 PagesSubmitted: January 10, 2011 -
Southwest Airlines
SOUTHWEST AIRLINES Southwest Airlines is the nation's low fare, high customer satisfaction airline. Southwest was incorporated in Texas in 1967 and commenced Customer Service on June 18, 1971, with 3 Boeing 737 aircraft serving 3 Texas cities - Dallas, Houston, and San Antonio. At year-end 2004, Southwest operated 417 Boeing 737 aircraft and provided service to 60 airports in 59 cities in 31 states throughout the United States. Southwest Airlines topped the monthly domestic passenger
Rating:Essay Length: 3,759 Words / 16 PagesSubmitted: February 4, 2011 -
The Archetypical Low-Cost Air Carrier: Southwest Airlines
The Archetypical Low-Cost Air Carrier: Southwest Airlines Former Student ECON 211 Macroeconomics Embry-Riddle Aeronautical University Abstract The seventh largest major domestic airline in the United States (US), Southwest Airlines, is commonly known or referred to as a low-cost carrier. Southwest Airlines is the only major airline that provides short-haul, point-to-point service in the United States. In fact it was the first airline of its type ever started; it has become the archetypical low-cost airline. The
Rating:Essay Length: 4,222 Words / 17 PagesSubmitted: February 5, 2011 -
Southwest Airline
Culture Assessment Southwest Airlines At Southwest Airlines, little emphasis is placed on a formal organizational structure; instead, the organization values individual humor and encourages fun and creativity in the workplace. For example, what some companies normally call the human relations or personnel department, Southwest Airlines calls the People Department. The People Department and Vice Chair, Libby Sartain, is in charge of recruitment and hiring of employees. The process in hiring is to identify people with
Rating:Essay Length: 603 Words / 3 PagesSubmitted: February 16, 2011 -
An Assessment of Four Function of Management Within Southwest Airlines
An Assessment of Four Function of Management within Southwest Airlines An Assessment of Four Function of Management within Southwest Airlines According to Edward de Bono "an expert is someone who has succeeded in making decisions and judgments simpler through knowing what to pay attention to and ... Creativity involves breaking out ..." Southwest Airlines has done just that, in a world of high competition and drastic changes they paid close attention to their customers needs,
Rating:Essay Length: 1,319 Words / 6 PagesSubmitted: February 18, 2011 -
Leadership at Southwest Airlines
Southwest Airlines Leadership at Southwest has grown the company. The leader has a strong personality and led the company to a great position. Herb Kelleher's business decisions and out of the ordinary and have had success beyond belief. Employee empowerment is needed to make any successful company. At Southwest Airlines, the empowerment has led the employees to lead themselves. They take pride in the actions. It allows them to get other involved and makes
Rating:Essay Length: 1,034 Words / 5 PagesSubmitted: February 18, 2011 -
Southwest Airlines
INTRODUCTION Following the Deregulation in 1978, a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today, consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop, cross-country
Rating:Essay Length: 2,843 Words / 12 PagesSubmitted: February 20, 2011 -
Southwest Airlines: How one Airline Positions Itself in a Competitive Market
Business Essentials-Unit 4 April 17, 2004 Southwest Airlines: How One Airline Positions Itself in a Competitive Market Southwest Airlines is a different kind of airline. It has positioned itself in this manner from inception in 1971. It has defined both its internal and external customers and is committed to them as a business. More importantly, this company has taken on the concept of keeping its employees happy and it will have good outcomes. This
Rating:Essay Length: 1,366 Words / 6 PagesSubmitted: February 28, 2011 -
Southwest Airlines Corp. Culture
The topic chosen was Southwest Airlines because of its prevalent and lengthy history of successful entrepreneurship and presence in the airline industry. It has been successful in its ability to attain success in many facets of the economy. From implementing an innovative marketing structure to effectively managing its workforce, Southwest has been the pioneer in many forms of creativity and innovation in the industry. In addition, it is an excellent topic for the theme of
Rating:Essay Length: 1,762 Words / 8 PagesSubmitted: March 10, 2011 -
Airline Industry: A History of Southwest Airlines
Airline Industry: A History of Southwest Airlines In 1967 Southwest Airlines was a vision by and investment advisor Rollin Kind and his lawyer Herb Kelleher, they wanted to start a different kind of airline. Rollin King already had a small charter that ran between the smaller Texas cities. This new airline at first was to fly between the three largest cities in Texas, Dallas, Houston, and San Antonio. The company was first names Air Southwest
Rating:Essay Length: 663 Words / 3 PagesSubmitted: March 18, 2011 -
Southwest Airlines: A Culture of Fun
Southwest Airlines: A Culture of Fun Happy employees make happy passengers. These are words to live by at Southwest Airlines. "The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit" (http://www.southwest.com). This statement emphasizes the company's commitment to customer service. "Foremost, we want you to know that it is never our wish to inconvenience our valued customers. We tell
Rating:Essay Length: 2,129 Words / 9 PagesSubmitted: March 19, 2011 -
Southwest Airlines Case Study
SouthWest Airlines Case Study Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as "News Week," and "Wall Street Journal." According to the
Rating:Essay Length: 3,004 Words / 13 PagesSubmitted: March 19, 2011 -
Southwest Airlines
Brief Introduction Airline industry can be divided into two sub-sectors. The first is traditional airlines such as American Airlines, United Airlines and Delta Airlines. These carriers have global air networks and serve both long-distance and medium-distance routes. The second is low-cost airlines such as Southwest Airlines and JetBlue, which mainly operate medium or short distance routes and only serve domestic clients. In todayЎЇs competitive environment with high oil prices, most traditional airlines suffer huge losses
Rating:Essay Length: 625 Words / 3 PagesSubmitted: March 24, 2011 -
Southwest Airlines - Spreading the Luv
Southwest Airlines: Spreading the LUV There is no question that Southwest Airlines is a phenomenon in the airline industry and an icon in the business world. No other U.S. airline has come close to matching their history of profitability. Business leaders and academics alike strive to understand what makes this company so different from its competitors while many attempt to mimic their success. Using our newly developed perspectives on organizational behavior, we have examined Southwest
Rating:Essay Length: 3,358 Words / 14 PagesSubmitted: April 27, 2011 -
Southwest Airline
1. What might account for Southwest’s success? A few things can be accounted for Southwest’s success. The most important attribute is its people. Southwest has always believed that an important part of its competitive advantage is its employees. Start from the beginning, Southwest has encouraged its employees to have fun and deliver great customer service. The great leader of Southwest, Kelleher, believes that fun is a stimulant to people, and will make them more productive.
Rating:Essay Length: 608 Words / 3 PagesSubmitted: June 22, 2011 -
Southwest Airlines
We Weren't Just Airborne Yesterday -------------------------------------------------------------------------------- Time flies when you're having fun! More than 36 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your
Rating:Essay Length: 409 Words / 2 PagesSubmitted: June 28, 2011 -
Southwest Airlines Case Study
This Case Study Analysis will attempt to take an objective look at the key issues and underlying implications of Southwest Airlines with respect to its impact on the airline industry. It will offer meaningful recommendations and plans for implementation. This will be done by looking at Southwest’s pricing strategies, costs, and competition and putting it in context with the industry as a whole. History, Development, and Growth Southwest, founded by Rollin King and Herb Kelleher,
Rating:Essay Length: 1,381 Words / 6 PagesSubmitted: July 4, 2011