Southwest Airlines essays and research papers
Last update: May 30, 2015-
Southwest Airline
Southwest Airlines * Describe the competitive environment faced by Southwest Airlines. o Operation delayed 4 years due to court battles due to new carrier's entrance o Limited demand o Faced Predatory pricing from competitor o Faces deregulation & expansion beyond texas o Compete with not only flights but also car drivers (short flights) o uncongested airports of small cities or smaller, less congested airport of large cities (avoid competition + differenciation) o shortest time require
Rating:Essay Length: 283 Words / 2 PagesSubmitted: October 30, 2012 -
Southwest Airlines - Strategic Business Model of the Organization
1. Strategic Business Model of the Organization (Southwest Airlines) 1.1 Value Network Partners • Strategic Partners and alliances The strategic partners of Southwest airlines were airports with less congested air space, especially airports situated near major metropolitan areas and in medium size cities. The value adding role of this strategic move was that of easy access to markets since Southwest airlines could minimize total travel time for passengers – driving to the airport, parking,
Rating:Essay Length: 2,201 Words / 9 PagesSubmitted: September 8, 2016 -
The Merger of Airtran by Southwest Airlines
THE MERGER OF AIRTRAN BY SOUTHWEST AIRLINES 09/14/2016 MAN MOHAN RATHORE * AirTran reports an annual loss of $ 274 million for 2008 on January 2009. * On 04/21/2010, Southwest chairman and CEO Gary Kelly talk to AirTran chairman and CEO Robert Fornaro to discuss about the merger. After meeting between the both Airlines CEO in Dallas suburb. Air Tran CEO Fernaro Agrees to consider any offer from Southwest Airlines. In September 2010, the boards
Rating:Essay Length: 643 Words / 3 PagesSubmitted: October 13, 2016 -
Southwest Airlines Strategic Analysis
Southwest Airlines Strategic Analysis ________________ Strategic Analysis of Organizational Data Strategy In project management, a strategy is considered as an essential notion; whereas, strategic development is immensely argued as the most enthusiastic activity for a manager. Empirically, the strategy is revealed as a unifying notion that associates the underlying objective and the activity (Slack, 2015). Levels of Strategy Corporate Level Strategies Southwest Airlines’ mission statement is to offer a commitment to the quality customer service
Rating:Essay Length: 257 Words / 2 PagesSubmitted: November 18, 2017 -
Southwest and Continental Airlines: A Managerial Economic Perspective
Southwest and Continental Airlines: A Managerial Economic Perspective Introduction In order for companies to maximize profits and productivity, it is important that they implement managerial economics on both a day-to-day and strategic basis. This paper will compare and contrast Southwest and Continental Airlines from a managerial economic perspective. The goal of the paper is to critically analyze both companies on their use of managerial economic practices. The Airline industry is a capitally intensive industry, and
Rating:Essay Length: 3,082 Words / 13 PagesSubmitted: November 27, 2010 -
Competitive Strategy for Low Cost Airlines
Proceedings of the 13th Asia Pacific Management Conference, Melbourne, Australia, 2007, 431-436 Competitive Strategy for Low Cost Airlines Hongwei Jiang RMIT University, Australia Abstract The aim of this paper is to identify challenge faced to Low-Cost Carriers (LCCs) or Low-Cost Airlines and provide new insights into the development and competitive strategy for LCCs. LCCs are still a relatively new phenomenon in Australia since Virgin Blue and Jetstar came to the market. There are over 30
Rating:Essay Length: 3,923 Words / 16 PagesSubmitted: July 12, 2010 -
The Airline Industry
The topic in which I chose to do a scrapbook on was "How the government affects the airline industry in Canada". Specifically I chose articles that related to the aftermaths of the September 11th tragedy. This event affected airlines in an enormous manner. Many airlines were facing economical problems and in turned asked the government for assistance. As a result, Canada 3000, which was Canada's second largest airline carrier filed for bankruptcy protection on October
Rating:Essay Length: 998 Words / 4 PagesSubmitted: September 17, 2010 -
Company Study of Northwest Airlines
Company Study of Northwest Airlines Business Ethics Ms. Dixon Albert Otos and Jesse Bucholz Introduction Northwest Airlines is one of the pioneers in the airline travel industry and is ranked as the fourth largest air carrier in the United States today. The success of the carrier depends on the quality and reliability of the service at a practical price. Close competitors force Northwest to introduce their services by increasing efficiency. This paper will try to
Rating:Essay Length: 808 Words / 4 PagesSubmitted: October 30, 2010 -
What Are the Good Sides of Working at an Airline?
A brief story Having lived in the United States for over four years, I find myself working harder and harder every day and not getting anywhere. Until finally I got a break of a lifetime, I have find a job that would not only pay me a few bucks more, and why not. Working at a fast food restaurant was not something I wanted to do for the rest of my life. So anyhow, that
Rating:Essay Length: 1,467 Words / 6 PagesSubmitted: November 5, 2010 -
Continental Airlines
1. Continental Airlines, like other companies in the airline industry, is a volatile organization. However, Continental has many strengths that have allowed it to prevail through tough times and avoid complete ruin. The CEO of Continental Airlines played an important role in reviving the company. His "Go Forward Plan" vocalized the strategy of the company and focused on every aspect of the organization. Continental has a well-defined target market, providing services to upper-class and business
Rating:Essay Length: 890 Words / 4 PagesSubmitted: November 5, 2010 -
American Airlines Competitive Strategy
Evaluate American's 1992 announcement of a new rate structure: a. What changes did American make? American Airlines (American) made four fundamental changes to its rates. First, it moved to a four-tier rate structure; American offered first-class rates and three tiers of coach: full-fare, 21-day advance purchase and 7-day advance purchase. Overall, it expected to reduce coach fares by 38% and first-class fares by 20% to 50%. Though full fare coach prices dropped by about 38%,
Rating:Essay Length: 846 Words / 4 PagesSubmitted: November 11, 2010 -
Ak Airlines
Marketing businesses, products and services has become much more complex with the introduction of the internet. In this paper I will attempt to describe the effect of e-business on marketing strategies today, as well as describe the e-business marketing strategies utilized by Kmart, Inc. The internet is an enormous environment that is advancing and developing at a very erratic pace, and only companies able to adapt will survive. The World Wide Web provides a medium
Rating:Essay Length: 571 Words / 3 PagesSubmitted: November 14, 2010 -
Elasticity of the Airline Industry
INTRODUCTION In 1973 Peter Drucker wrote that "mission and philosophy is the key starting point in business" and claimed that the lack of thought and attention given to them as the cause of many frustrations and failures in business. Subsequently Pearce (1982), David (1989), Campbell and Tawadey (1990) and others developed a body of knowledge on mission statements as a strategic tool essential for good management practice. The Ashridge model: MAINTAINING A CORPORATE FOCUS mission
Rating:Essay Length: 2,202 Words / 9 PagesSubmitted: November 17, 2010 -
Frontier Airlines Rebranding Campaign
Frontier Airlines Rebranding Campaign May 2005 Abstract After baseline studies indicated that Frontier Airlines was unrecognizable in its own core business area, they decided a new image was in order. Frontier released their new ad campaign "A Whole New Animal," that built on their solid old brand, but conveyed their new goal - that they are affordable, flexible, accommodating, and comfortable. Frontier Airlines launched their new rebranding campaign calling itself "a whole different animal."
Rating:Essay Length: 1,269 Words / 6 PagesSubmitted: November 24, 2010 -
External Forces Shaping the Future of the Airline Industry
INTRODUCTION The purpose of this report is to inform airline executives about the external forces affecting their industry and what they can do to keep up with the changing business atmosphere. The terrorist attacks of 9/11 had a grueling effect on the economy, and while most industries are almost back to their pre-9/11 financial status, the airline industry is lucky to break-even. This report will explain three leading trends that are forcing the airline industry
Rating:Essay Length: 1,766 Words / 8 PagesSubmitted: November 25, 2010 -
American Airlines
American airlines is a corporation that exhibits all of the characteristics of a firm in an industry where good tactical management is the key to success. This company and its regional airline partner American eagle serve almost 250 cities around the world and operate more than 3600 daily flights. Its goal is to provide safe, dependable and friendly air transportation along with related services, making a great effort to transform any experience into a positive
Rating:Essay Length: 656 Words / 3 PagesSubmitted: November 30, 2010 -
Aeronautical Science - American Airlines
CASE STUDY #1: AMERICAN FLIGHT 965 by Mario D. Ochoa A Graduate Paper Submitted in Partial Fulfillment of the Requirements for the Completion of MSA 608 Aviation and Aerospace Accident Investigation and Safety Systems and for the Degree of Master of Science in Aeronautics Embry-Riddle Aeronautical University Daytona Beach, Florida 2005 WHAT HAPPENED? American Airlines (AA) Flight 965 out of Miami International crashed on December 20, 1995 in enroute to Cali, Columbia at approximately 9:42
Rating:Essay Length: 3,314 Words / 14 PagesSubmitted: December 2, 2010 -
Airline Disasters
Aircraft Investigation Each mishap has their own characteristics and there is no substitute for good old-fashioned common sense and initiative. Each wrecked aircraft has it's own story to tell if properly investigated. However Air Force guidelines are quick to point out that investigators in their eagerness seek out the causes, often ignore safe investigation practices and common safety precautions. Air Force Investigators are maybe in even more difficult position due to the hazards that are
Rating:Essay Length: 3,398 Words / 14 PagesSubmitted: December 3, 2010 -
United Airlines
"UNITED AIRLINES PENSION PLAN WOES" An event in the headlines today that will require human resource involvement is United Airline's decision to most likely terminate all of its employees pension plans due to bankruptcy and turn them over to the PBGC or Pension Benefit Guaranty Corporation. The PBGC is a federal agency that insures traditional pensions in case companies go "belly up". Basically what this amounts to is that United Airlines worker's retirement plans could
Rating:Essay Length: 723 Words / 3 PagesSubmitted: December 5, 2010 -
Ata Airlines
On October 23, 2004 ATA Airlines filed for bankruptcy. The Indianapolis-based carrier also said it has agreed to sell its hub at Chicago's Midway Airport to AirTran, one of its major competitors, for $87.5 million dollars. Like other airlines operating in bankruptcy, AirTran said it will maintain its full flight schedule and honor its frequent-flier commitments. The tenth-largest U.S. airline by traffic, ATA joins United, US Airways and Hawaiian Airlines in bankruptcy. ATA is the
Rating:Essay Length: 513 Words / 3 PagesSubmitted: December 7, 2010 -
Delta, Northwest Airlines, and Vancouver Airport: The Business Value of Customer
Introduction Delta Airlines, along with many of its major competitors within the airline industry, have been utilizing self-service kiosks as a means to reduce, if not eliminate, the long lines at airport ticket counters. These kiosks offer business and leisure travelers the opportunity to print out a boarding pass, get a baggage ticket, or simply check the status of a flight on their own terms. To help Delta implement this initiative, Kinetics, USA, was hired
Rating:Essay Length: 3,547 Words / 15 PagesSubmitted: December 11, 2010 -
External Forces Shaping the Future of the Airline Industry
But a year later, at the age of 52, Gopinath began service in south India with a leased 48-seater, $10 million in investment and a conviction that India's burgeoning middle class, which was already buying color TVs and cell phones, would buy air tickets. Barely two years into its operation the no-frills airline, Air Deccan, has grown from one aircraft to 19 and from one daily flight to 123. It has placed a $1.1 billion
Rating:Essay Length: 1,423 Words / 6 PagesSubmitted: December 12, 2010 -
Continental Airlines 2004 Annual Report
Continental Airlines 2004 Annual Report Continental Airlines was founded over 60 years ago by Walter T. Varney and his partner Louis Mueller as Varney Speed Lines. On July 15, 1934, the carrier's first flight was flown on a 530-mile route between Pueblo, Colorado to El Paso, Texas with stops in Las Vegas, Santa Fe and Albuquerque, New Mexico. Mueller gained control over the carrier on the same year and in 1936, he sold 40 percent
Rating:Essay Length: 1,965 Words / 8 PagesSubmitted: December 13, 2010 -
Strategic Analysis of No Frills Airline
1 INTRODUCTION The aim of this report is to carry out a strategic analysis of Ryanair. This will involve investigating the organisation's external environment, to identify opportunities and threats it might face, and its strategic capability, to isolate key strengths and any weaknesses that need dealing with. Finally, a SWOT analysis will be carried out to assess the extent to which Ryanair's strategies are suitable to what is happening in its task environment. Ryanair is
Rating:Essay Length: 3,988 Words / 16 PagesSubmitted: December 17, 2010 -
E-Business Enables Costs to Be Minimised in Supply Chains. Identify Relevant Theory Underpinning This Assertion, and Illustrate Your Answer with Examples of Practice in the Airline Industry
E-BUSINESS ENABLES COSTS TO BE MINIMISED IN SUPPLY CHAINS. IDENTIFY RELEVANT THEORY UNDERPINNING THIS ASSERTION, AND ILLUSTRATE YOUR ANSWER WITH EXAMPLES OF PRACTICE IN THE AIRLINE INDUSTRY. Companies are embracing e-business in their supply chain in order to: overcome the global dispersion in their supply chains operations, in particular, manufacturing and distribution facilities, manage localised markets requiring more customised products, counter increased competition arising from the digitisation of markets, become more responsive to customer needs
Rating:Essay Length: 3,025 Words / 13 PagesSubmitted: December 23, 2010