Business Case

The main weakness is warehouse capacity problem. Capacity is the most common problem for every warehouse as they did not well manage. Warehouse will become crowded with pallets and inventories and this will cause confusion. In Hock Cheong Transport Company, the inventories are referring to the customer's freight or products that need to be deliver to the specific destination. It is very important to keep in a safety environment to prevent from stolen and lost. A huge cost will be incurred when the inventories are lost.

The first opportunity of Hock Cheong Transport Company is build branches at Terengganu and Pahang to conquer the logistic services in West Malaysia. Every organization wishes to expand their business as big as possible because this will increase the bottom line and recognize by public. The vision of Hock Cheong Transport Company is wanted to become logistic service provider in Malaysia and Singapore. They want their company to become the first choice of people when they think about logistic services. In order to achieve the vision, Hock Cheong Transport Company needs to provide services all over Malaysia. Thus, more and more people will know about Hock Cheong Transport Company and the reputation of company will increase.