Canyon Consultancy Services Marketing

Questionnaire

1. Inspiration behind going out in the venture? The thought process behind starting the company and the ground work done.

The financial meltdown during FY 2009-10 compelled me to rethink about job creation in our country instead of depending upon FIIs and Outsourced assignments. Doing job and creating job are two different things where I preferred the second option.

Before starting the venture I was looking for a suitable industry to work in after resigning from my Investment Banking job. So I compromised on the pay scale to work for a start-up VC firm who was more into Renewable Energy investments. This is where I got the idea of Biomass in early days and then the promising sector of Solar caught my attention.

1. The Growth story of the company

It was Mid-2010 when I started on sole proprietor basis ‘Canyon Consultancy Services’ and later on during Jan 2011 registered it as a Pvt. Ltd company. In between I was lucky to get some initial consultancy assignments. Last Quarter of 2010 and initial 2 Quarters of 2011 was a dry period for me to get any significant assignment. And then a sudden breakthrough happened in terms of SAIL-Rourkela Steel Plant’s 1MWp Solar Project Management Consultancy assignment. Rest is history as today Canyon stands with a 300MW and more Solar consultancy experience with empanelment in National Institute of Solar Energy under Ministry of New and Renewable Energy.

In the meantime, while providing consultancy for MW scale Solar Power Plants, I came across a huge gap of electrification in Rural area and reduction of Electricity Bill in urban areas. That is where the idea of starting an EPC (Engineering, Procurement and Commissioning) company stroke my mind and I along with my two other Directors started Crux Power Pvt. Ltd which is more into installation jobs.

1. The strategy to sustain and groom in the market

Initially in Crux Power we were used to do everything that is possible in Solar starting from Solar Lanterns, Streetlights, Water Heaters, Pump, roof-top Solar project, Solar Water Purifier, Solar Cooker etc. But slowly as we moved on, I could see a lot of challenges in terms of Working Capital, Manpower optimization, keeping Stock for immediate demand from customers, service issues, quick turnaround of the stock etc. So from Q2 of FY 2015-16, we had to stop many such retail level verticals and started focusing on only roof-top Solar projects thereby increasing our expertise in this single vertical which offers a huge market. Now we stand in Q4 of FY 2016-17 looking back with satisfaction than we could add almost 300kWp of roof-top Solar experience both in on-grid and off-grid categories. Based on our service to customer, competitive costing and down-to-earth approach, we believe to sustain in the industry for a long time to come.