Chinese Culture

Chinese Culture

Wine Culture:

Ð'* Origins of fermenting and drinking wine go far back

Ð'* Ancestors used wine as libation to their forefathers to express reverence, or enjoy themselves while writing poetry or prose, or to toast their relatives and friends during a feast (occupies important place in culture and life)

Ð'* Every sort of wine vessel became important kind of sacrificial object

Ð'* Grains used to ferment wine in ancient times therefore, grain linked as criterion which governments decided whether to lift or ban wine making or how heavy wine tax to levy

Ð'* Became directly linked to daily life and tax burden

Ð'* Ethical frame of mind spoke of virtues of wine drinking and devised certain teachings on self restraint, advising of excessive drinking

Ð'* Medical frame of mind particular about medicinal properties of wine and produced medicinal wines or used as tonic

Ð'* Vast territory and resources each producing abundance of all manner of outstanding wines with regional features

Ð'* Wine enriched colourful life of Chinese people (men of letters, taste wine and writes all sorts of wine poems and monographs)

Ð'* Gets incorporated into legends and folklore (god of wine)

Ð'* Wine linked to academic thinking and social practices of the time

Ð'* Important segment of dietary culture, and significance in Chinese culture

Ð'* Development in Republic of China on Taiwan over the decades led to enormous changed in political, economic, soiciatal, and cultural landscape

Ð'* Traditional wine making and drinking habits continued to find favour, imported wine also gained acceptance

Ð'* Range of wine choices has widened to enrich pleasure of drinking and made wine drinking culture more colourful

http://tsa.uconn.edu/wine.html

Potential Problems:

As with any new product, it can be very difficult to introduce it into a foreign market. Canada's ice wine is considered to be unique in China and therefore exporting to China may be a difficult task. Although China is familiar to the wine culture, their drinking habits are usually tailored to their own domestic wines and alcohols. Imported wine consumption is practically nonexistent outside the major cities of China. Beijing, Guangzhou, and Shanghai are the