Cms - the Web-Based Revolution

Running head: THE WEB-BASED REVOLUTION

The Web-Based Revolution:

The Innovation of Internet Business Solution

Ki-Sang An

Baruch College, The City University of New York

Abstract

Most companies build or purchase a system for web site management in order that consumers can access a bunch of content conveniently. There is one of the most popular web site management systems, called "Content Management System". The Content Management System is a type of software package most successful companies utilize. In this paper, research concerning CMS will be presented as follows: an introduction and development of CMS, benefits of using CMS by users or companies, and how the CMS leads a company to succeed in an internet business.

The Web-Based Revolution:

The Innovation of Internet Business Solution

Introduction

Ever since internet connection was widely provided to consumers, internet business has grown rapidly and its development also made marketing easily accessible. As a result, countless types of businesses opened on the web and countless numbers of people have been using internet services every day. Meanwhile, not every customer is satisfied with every internet service. Have you had the experience of locating wrong information while you were using search engines like 'Yahoo' or 'Google' to look for something? Have you had difficulties separating good information from bad because you had too much result? - Maybe 'Yes'. As a matter of fact, not all internet businesses accomplish their own goal- "to provide consumers with the best service and to maximize a profit". Some businesses made a lot of profit and others failed in a few years with a big loss even though they invested huge amounts of money. Are there any specific reasons why some companies are successful and others not? Why do many big corporations keep failing in internet business even though they have a lot of experience in other than internet business? Although it might appear that the success of an internet business depends on a particular kind of service which a company provides, the real strategy of earning popularity in on-line business actually depends on how well the company manages its web site content to provide the most effective ways to give consumers satisfaction.

Body

To make a web site stable, a web service company can not emphasize too much the importance of managing content. We already know that most internet web sites consist of various kinds of, great amount of content such as photos, documents, data, motion pictures, etc. The more content a company has, the more difficulty it has. It is really tough for a company to backup, to arrange, to archive, and to utilize that much content efficiently in order that users can find and access easily any content that they want. To make one example of this principle apparent, there actually are many internet companies struggling with difficulties of dealing and filtering useless data. As for the companies, managing excessive data has been much more important and difficult than providing users with more information: otherwise, companies can not but have trouble in managing tremendous amount of data. According to Ashley Friedlein's article, web service providers have to "dynamically match content to users across multiple platforms" because of "the request of management" as web sites continue to grow even larger (Friedlein 2003). In this sense, it looks essential for internet businesses to have some helpful 'management system' to deal with their web site problem properly.

Now we may consider the Content Management System (CMS) one of the most credible solutions to manage content of internet business efficiently. In order to understand CMS better, it is necessary to understand the concepts. An article from a web site, the N4B Web HQ, explains that the Content Management System (CMS) is basically "a computer software system for organizing and facilitating collaborative creation of documents and other content" (N4B Web HQ, why CMS? n.d.). The term was originally used for "website publishing and management systems" (Wikipedia.org 2003). The idea is simple, using a web browser and some user management systems, "a member of your business team is able to add or modify content on your intranet or website without reference to a computer programmer or web designer" (N4B Web HQ, why CMS? n.d.). It can be done at any time and from anywhere. The CMS helps reduce labor costs to manage websites and makes it easier to improve the system at much less expense. To be more specific, it helps a company maintain a web site to manage great amount of internet contents, 'economically and efficiently'.

It is noticeable that early CMS solutions were developed first internally for organizations which were doing a lot of content publishing. "In 1995, CNET spun out its internal development offerings into a separate company called Vignette, which opened up the market for commercial systems" (IT times, Korea 2005). As the CMS market evolved, however, the range of CMS market got larger, and the term CMS is now used to refer to a range of technologies and techniques, including portal systems and web-based groupware (AN 2003). Also, the market for CMS remains fragmented, "with many open-source and propriety solutions available", 'A very powerful and attractive tool in internet business market' (Stolpner 2006).

Then, how does the CMS work? This complicated system can be explained by examining the operating systems for the newspaper publishing procedure. To complete a newspaper edition, first, the reporters type and store his or her articles in the database system. During this process, the system also stores its attributes, including keywords, the author's name and even the date and time. The attributes can be used to find out who should proofread the article, who should approve it for publication, who should edit it, etc. (Ugale