Competitive Analysis of Health Magazines India

Competition within Market Segment

Currently, there are several stand-alone health and beauty magazines in English,

Competitive Scenario Ð'- Health Publications in India

Publication Details Positioning Price/

Frequency Strength Weakness

Prevention

Take charge of your health

162+4 pages

Size: Reader's Digest A5 Focus on women's health Ð'- similar to CW in its content agenda Rs. 50/Monthly

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Subscriptions rates:

12 issues Ð'- Rs 450

24 issues Ð'- Rs 900 International title, easier acceptance among advertisers, published by Living Media, so better distribution

/availability Average layout and designs, substantial content sourced from international edition, not always relevant to Indian readers

Men's Health

The magazine men live by

162+4 pages

Size: A4 large format Focus on men. Fitness, exercise, nutrition, weight-loss, style, grooming, sex and relationships Rs. 50/Monthly

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12 issues Ð'- 20%

36 issues Ð'- 30% International title, easier acceptance among advertisers, published by Living Media, so better distribution

/availability Heavily skewed towards sex and body-building

Pictures are not clear and lack sharpness and brightness

"Health & Nutrition"

Magazine on health, fitness, nutrition. Published by Magna Group

www.healthnnutrition.co.in

Covers Everything in health and fitness - physical, mental and emotional. Looks (cosmetic), sex, weight loss, Tips and tricks, Useful stuff etc.

Rs 40

Monthly

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Subscription

Discounts:

12 Issues Ð'- 15 %

24 Issues Ð'- 20 %

36 Issue Ð'- 25%

Lower rates for Hindi One of the oldest brands on health.

Good distribution.

Available on newsstands.

Wide variety of content.

Reasonable Price/VFM

English and Hindi Most content is half baked.

Shallow and poorly researched. Poor Production Quality.

No focus on Indian health issues.

Ineffective website/poor online presence

"Life Positive"

Your guide to holistic living

Life Positive was launched in April 1996 by Magus Media Pvt Ltd.

90 Pages

A-4 Size Primarily covers mind-body-spirit - alternative healing techniques like

Ayurveda, Holistic, Meditation,