Sony Competitive Analysis
Essay by review • October 26, 2010 • Case Study • 655 Words (3 Pages) • 2,046 Views
Competitive Analysis
Sony
Financial Status and History
Revenue growth same as industry average
Likelihood of Entry or Retaliation
The first digital cameras for consumer use were the Apple QuickTake 100 (February 17th, 1994) and the Kodak DC40 (March 28th, 1995). Sony entered the imaging market with their first digital camera, the CyberShot Digital Still Camera in 1996.
In April of 2001, Kodak announced its first digital photo printer.
In August of 2001, Sony announced its first digital photo printer (was smaller and more lightweight than Kodak's).
Sony is in a different industry than Kodak. Sony belongs to the Audio/Video Equipment Industry where Eastman Kodak is in the Photography Industry. Sony, however does manufacture photographical tools. Based on the two companies' history, Kodak will likely continue to have a larger selection of electronic photography products, but Sony will continue to develop similar products, often "improved" versions of Kodak's original products.
http://inventors.about.com/library/inventors/bldigitalcamera.htm by Mary Bellis
http://www.dpreview.com/news/0108/01082107sonydppmp1.asp
http://www.dpreview.com/news/0104/01042301kodakcamerasys.asp
Management Profile
Nobuyuki Idei - Chairman and Group Chief Executive Officer
Strong background in international marketing
Degree in Politics and Economics
Leading Sony into the digital age and developing Sony's brand image
Kunitake Ando - Presient
Engineered Sony's re-entry into the personal computer market (VAIO)
University of Tokyo School of Economics
Worked for Sony's A/V Products and Established Sony Prudential Live Insurance
Howard Stringer - Chariman and CEO of Sony Corporation of America
Oversees Sony Pictures Entertainment (parent of Columbia Picutres), Sony Pictures TV, Sony Pictures Digital and Sony Electronics, Inc.
Worked for 30 years as a journalist, producer and executive at CBS
President of CBS
Works in entertainment
http://www.sony.com/SCA/senior_mgmnt.shtml
Strategic Capabilities Assesment
Scenario Analysis
Components of Competitive Intelligence
Future Objectives and Current Strategy
"Transformation 60 Program"
Undergoing Structural Reform
Cutting fixed costs by reducing 9000 jobs
Reducing production/distribution/service points by 10%
Reducing the number of suppliers and building strategic partnerships
Reducing the number of parts
Rationalizing non-production costs
Continue to strengthen Electronics Convergence Strategy
Converge technology and resources in home and mobile electronics---customers can use them interchangeably
Invest in semiconductors and key devices to differentiation and added value
CMOS Image Sensor and CCDs to achieve higher resolution/image quality
**really focus on converging technology and resources and focus on adding value and differentiation
Strengthen Demand and Supply Chain management
http://www.sony.net/SonyInfo/IR/info/presen/mr_keiho/20040519/qfhh7c000000c5t2-att/sony2004strategy.pdf
Sony
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