Project Report on Retail Mix of Kids & Mom Bazar

North South University[pic 1]

Term Paper On

Retail Mix

Of

Kids & Mom Bazar

MKT 626

Letter of Transmittal

December 15, 2016

Dr. Mohammad Baktiar Rana

School of Business & Economics,

North South University

Subject: To submit the project paper on Retail Mix of Kids & Mom Bazar.

Dear Sir,

We are pleased to inform you that we have completed our project paper on Retail Mix of Kids & Mom Bazar for MKT 626 course. We have tried the best of our ability to complete the project paper properly and to produce a meaningful paper within our limit. In spite of all the difficulties faced while doing our term paper, we found the whole time and effort worth spending. Above all, this project paper has helped us to gain valuable information and knowledge.

Notwithstanding the various difficulties faced in preparing the term paper, we have given our paramount care to be as thorough as possible. Now, it is our performed pleasure to put forward our effort for your prudent perusal.

Sincerely yours,

Santanu Saha

(On behalf of the group)

Table of Content:

Value Offered To Customer:                        [pic 2]

The concept of value is one of those things that are both simple and complex. Simple because it can be define by a definition and complex because it can only be viewed from the customers perceptions and opinions.

Kids n Mom Bazar  promises to ease the lives of young parents who endeavor to start a family and bring up young infants in a manner that is truly World Class and enjoyable. The stores assure safety, care, and offer a complete range of products required by moms-to-be, moms, babies and kids.

Among the various offered values, prominent value factors are

Exclusivity: Kids n Mom Bazar is focused on the needs of Mother and Child. Pregnancy and Parenting is their specialty.

Caring: They are passionate about quality, just like as a mother. One of the evaluations of Kids n Mom Bazar is the product quality they are providing.

Practical: Kids n Mom Bazar offer products to serve mothers various needs so one can get everything under one roof.

Convenience: They provide shoppers the convenience to decide how they would like to orders the products and gets the delivery and by when. It has all the products in different good locations as well as online.

Safety: When a product is geared towards babies and kids, one of the most important things to focus on is safety. Kids n Mom is significantly more concerned about how the product is made when it comes to kids and babies.

Employee Behavior: Shoppers prefer to buy from people rather than faceless companies, so they really value it when shops offer them good behavior. Kids n Mom bazar supports and guide the customers through their purchase.

Knowledge/Information: For babies, things are special and parents are always worried. Are they simply guessing or are they looking carefully at all the facts? Kids n Mom Bazar has a product websites, Social media pages and blogs which help the consumer to get information.

Upbeat: They offer customers an experience that’s enjoyable and uniquely designed for mothers.

Giving: They facilitate sharing of knowledge and bring mothers together as a community.

Greetings: Kids n Mom Bazar ensure that their customer receive a warm welcome by the employees when they enter the store. Customer feels interested to enjoy the service when they receive a warm greeting with a smile from the sales associate when they enter a shop. This perfect greeting helps customer to feel satisfied on their decision in entering the outlet.

Fair price - A very budget friendly place 

Variety of products: The stores, that are built around the needs of pregnant women, young mothers, infants and children, sell ethnic fashion for women, infant apparel, traditional and educational toys, and kid’s footwear and travel products. Broadly, the product range of ―The Kids n Mom Bazar can be divided into 4 sections:

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Target segment of Kids & Mom Bazar           [pic 12]

Definition of Market Segmentation: Basically, market segmentation is the process of dividing a broad consumer market into groups or sub groups for the betterment of business and consumer market. It helps to serve the goods or products to the consumers in a better way that helps the growth of business in a faster way. Market is segmented by researching the typical shared characteristics like common needs, interests, lifestyles or many other related things with lifestyles.

Target segment of Kids & Mom Bazar:

The company basically targets female customers who have kids. Kids are also being targeted by the company. That’s why their products are like shoes, female dress, kids shoe, babywear, toys and different types of accessories. Actually, all the products are mainly designed and targeted for the small kids and moms. Female customers gets priority. So, it can be easily said that female customers and kids are the target customers of the company.

However, for better understanding, the target segment of “Kids & Mom Bazar” is shown below through a table: