Service Launch Paper

Introduction

Americans like to be pampered and have everything at their disposal when they are on vacation. Going to an all-inclusive resort can eliminate weeks of planning a trip, wondering where to eat, where to stay, where to shop, what activities to budget and how to get there. All this can be part of an all-inclusive vacation package, leaving time to relax and have fun. This paper will introduce the new all-inclusive resort, Sunken Paradise.

Background Information

Sunken Paradise is an all-inclusive adult only resort located on the oceanfront of beautiful Jamaica. The resort has features 400 luxurious rooms. The motto of the resort is "relax and experience paradise". The all-inclusive package includes lodging all meals, drinks, diving gear, lessons, all sports gear and use of facilities, sightseeing features, land sports, water sports, nightly entertainment, spa service, fitness center, gift shop, hotel tax and tips.

With more than 25,000 square feet of indoor and outdoor meeting and banquet space, The Sunken Paradise resort offers an elegant setting for business conferences, special events, or weddings. Successful events are coordinated with ease with the assistance of a concierge, 24-hour secretarial services (fax, photocopies, telex, and courier), and a multilingual staff.

Costs

Financing will be secured through private investors, bank loan, and personal savings.

Profits

Market

According to the Jamaica Tourist Board, there are many reasons why opening a business in Jamaica is a smart investment. These reasons include:

Ð'* Free movement of capital, profits, and dividends.

Ð'* Bi-lateral investment treaties with the USA, UK, and Northern Ireland, Netherlands, France, Germany, Switzerland and Italy.

Ð'* Relief of tax burdens via Double Taxation Agreements with the USA, UK, Canada, Germany, Israel, Sweden, and Norway.

Ð'* No restrictions on foreign investors borrowing on the local market, both Jamaican