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Survey

Essay by   •  December 19, 2010  •  Essay  •  246 Words (1 Pages)  •  985 Views

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Survey research can be very useful and beneficial to products, politicians, and sociologist who are in search of gathering people's opinions on certain topics. Survey research can be used while researching a group of small residents to investigating a large group of inhabitant's. Survey's can be very beneficial for companies as well as consumers because they first can learn about a product test it out, rate the product and than if the product gets good feed back than the company can go head and distribute it to vendors and feel comfortable with the product being out in the market. (this is where I need to fix it because it's must benefit all)

Although a survey research can be favorable it can be time consuming, pricey and complicated depending on the type of survey that will be used. Time consuming because there are several steps that have to be taken before issuing a research survey such as training the for the person who will be conducting the survey, gathering the group that qualifies for the study and setting up appointments with them. Pricey because you have to pay the trainers, who will train the conductor of the survey and in some cases the participants, lets not for get the cost of writing the survey. Survey's can be devious because of the way they might be written or translated for that reason it is very important to write clear and understandable questions that a interviewee can respond to.

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