Swot Analysis: South Carolina State Port Authority

SWOT Analysis: South Carolina State Port Authority

Discover the glorious sights, sounds, and fragrances found exclusively in South Carolina's tree-lined courts, unwind on the shoreline, kayak beside tidal brooks, and end the day on a rooftop pub as the sun sets on the waterfront... nothing say's number one city travel destination quite like Charleston. It is simply no surprise, Conde's Nast A Travelers 26th annual Reader's Choice Awards, for the third consecutive year named Charleston the number one U.S. City with an overall score of 83.2 from the culture, friendliness, atmosphere, restaurants, lodging and shopping categories. Most certainly, it was Charleston's rich past, well-preserved structural designs and seaside setting that lured the cruising industries interests to set its sights on Charleston's very own Union Pier. Charleston which was known for seasonal cruises and port calls, became a year-round cruise embarkation point in May of 2010, when Carnival cruise lines permanently based its 855 foot, 20,056 passenger liner Fantasy at Union Pier. Since, this monument event Charleston has found it challenging to balance the economic profits cruise ships bring counter to their cultural and environmental bearings.

As Charleston struggles to overcome worries with its newest resident Carnival Fantasy the South Carolina State Ports Authority (SCSPA) announced plans to create a new $35 million cruise terminal by renovating a dockside warehouse up the Cooper River from its existing cinderblock terminal. Quickly, Charleston became the bull's eye of an unending debate over the impression of the cruise industry on the notable fabric of the city. Today the quarrel over the new terminal and the cities expanded cruise industry has led to several lawsuits, incompatible monetary studies, and clashing ad messages. Seemingly, the new terminal has been delayed and held up in court litigation. In order for the SCSPA to generate long-standing significance and to effectively construct the new terminal they must put into words the suitable tactical replies. Although opportunities may perhaps at times present themselves, the SCSPA must identify others. A SWOT analysis is a tremendously valuable instrument with which information is subjectively measured and prepared into a consistent order. By identifying strengths, weaknesses, opportunities, and threats associated with the SCSPA's plans to create a $35 million cruise terminal it will be easier to recognize applicable methods for protecting the environment and explicitly for addressing budding hostile impact.

Strengths and Weaknesses

Focusing on the current situation, an examination of the strengths and weaknesses associated with the SCSPA's new terminal offers an internal look at the company's operations. More specifically the strengths and weaknesses will identify what the SCSPA is doing well and where it needs to improve.

Strengths: Popularity of Cruise Industry

With extravagant aboard facilities, colorful locale, simplicity of travel, and affordability, the cruise industry has by no means been more prevalent. This openly complements the marketability of the new terminal.

Strengths: Brand Placing

The SCSPA's strong brand positioning with Carnival Cruise Lines promises popularity amongst cruisers. Carnival is one of the world's largest cruise operators. Their portfolio of brand names appeals to almost all market customers, from budget minded, modern to extravagant cruises.

Weaknesses: Lack of Effective