Swot

SWOT ANALYSIS

STRENGTHS

* A powerful strategy- The path to growth strategy has strengthened the companies focus around it's leading brands, Restructuring has produced savings of $3.4 billion,

* Strong Brand name/ image of products- A wide range of leading brands in its products portfolio such as; Dove soaps and shampoo, Lipton teas, Slim-fast, Ben and Jerry's ice-cream.

* Market Share

* Alliances/Acquisitions-

* The acquisition of Ben and Jerry's ice-cream * The acquisition of Best foods

* The Acquisition of Slim-fast has resulted in entering a new industry

Weaknesses

* Sales Growth Decreasing

* Underperforming product

* Disadvantage of having a multicountry strategy--

* Revenue

* Debt

Opportunity

* Developing Slim-fast

* New industry

* Expanding into new geographic markets-more countries, like Europe, where the weight loss/management trend is also taking hold.

* Expanding the product line

* Product line- could introduce standardized, low price product offerings in order to compete with the 'private-in house brands' offered by supermarkets and for the developing countries

THREATS

* Increased intensity of competition- from other global food and household brands with similar product portfolio's and between brand name products and private label in house products

* Competitors