Milton Glaser Case

Milton Glaser

After reading about Milton Glaser on the web, his biography, works and accomplishments I feel as though I know a lot about him. I was able to find a video of him talking and describing how he decided to go into the commercial art business and it was very interesting. When he was younger his friends would always give tell him things to draw, normally naked ladies, but he soon realized his talent. He thought about the difference between fine art and commercial art and couldn't wrap his head around the idea of making money off of people buying his work and using it to decorate his home. "I wanted to be out in the public eye," Milton exclaims. While looking through some of his work it was exciting to find out that he created the I Love New York campaign. It is such a huge campaign that New York is known for and it has taken on the New York's tagline almost. It's cool that he can do something as simple yet iconic as that but then most of his other work is very artistic. From the work that I got to look at it didn't seem like he would ever really use Photoshop or anything like that, all of his pieces have an artistic real feel to them, hand drawn with lots of colors throughout. Milton Glaser is still around today and is still creating work. He recently did a promotional ad for the series Mad Men. The poster is artistic and very colorful but also really encompasses the feel of Mad Men. After reading up and learning about Milton Glaser and his work I feel like I have a different idea of what a graphic designer really is. Not a different idea per say, but an understanding that it's not a perfect mold to follow. Photoshop and graphic designs on a computer is not the only thing that makes a graphic designer, and having extremely good artistic talent also is not the only thing that makes a graphic designer, it can be a mix of both. I feel as though throughout the years advertising has almost become less abstract and a lot more simplistic. In this digital world we live in, advertisers only have a few minutes to grab their audience's attention and only in certain mediums.