Milton Glaser (this Paper Sucks Ass Because I Wrote It)
Essay by review • December 7, 2010 • Study Guide • 629 Words (3 Pages) • 1,801 Views
Milton Glaser was born June 6, 1929 in New York. He studied (1948-51) at the Cooper Union Art School and (1952-53), as a Fulbright Scholar, attended the academy of fine arts, Bologna, Italy under Giorgio Morandi. From 1954 to 1974 glaser was the founder and president of the 'push pin' studio (with Semour Chwast, Reynold Ruffins and Edward Sorel) in New York and from 1955 to 1974 the editor and co-art director of the 'push pin graphic' magazine. in an era dominated by swiss rationalism, the push pin style celebrated the eclectic and eccentric design of the passй past while it introduced a distinctly contemporary design vocabulary, with a wide range of work that included record sleeves, books, posters, logos, font design and magazine formats. in 1968, glaser and clay felker founded 'new york magazine'. glaser was president and design director until 1977
(as well as its 'underground gourmet' - writing about good, cheap restaurants in N Y). publication design had become a big interest. since founding milton glaser, inc. in 1974, milton glaser, inc.,
the work produced at his manhattan studio has encompassed a wide range of design disciplines - print graphics:
identity programs for corporate and institutional marketing purposes, logos (among them the 'I love new york' logo for the new york state department of commerce, that became the most frequently imitated logo design in human history). he has designed and illustrated more than 300 posters (remember his bob dylan poster for CBS records?); environmental and interior design: exhibitions, interiors and exteriors of restaurants, shopping malls, supermarkets, hotels,
and other retail and commercial environments. from 1975 to 1977 milton glaser was the design director of 'village voice' magazine. in 1983 he founded the company WBMG, a studio dedicated to magazine and newspaper design work, with walter bernard (former art director of 'time'). since its inception, they have designed more than 50 magazines, newspapers and periodicals
around the world : among them 'la vanguardia' in barcelona, 'o globo' in rio de janeiro, l'espresso in rome 'the washington post', 'money', the french 'the nation', 'paris match', 'lÒ'express', 'esquire',
'jardin des modes', and 'business tokyo' in japan. from the start of his career, milton glaser has been an active member of both the design and education communities:
he taught design at the school of visual arts in new york in one of
...
...